Bem212 notes Study guides, Study notes & Summaries
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BEM 212: MARKETING MANAGEMENT EXAM 2023 NOTES
- Summary • 27 pages • 2023
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BEM212 notes for the exam, these notes are made using the textbook, lecture slides and notes taken in class. Notes are also made according to the learning outcomes. Chapter 2, 3, 6, 7, 8, 9, 11, and 14 is summarised.
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BEM212 CHAPTER 1 - INTRODUCTION TO CONSUMER BEHAVIOUR NOTES
- Summary • 4 pages • 2023
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BEM212 CHAPTER 1 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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BEM212
- Package deal • 5 items • 2022
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BEM 212 CHAPTER 4 NOTES - CONSUMER PERCEPTIONS
- Summary • 3 pages • 2023
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BEM212 CHAPTER 4 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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BEM 212 notes
- Summary • 60 pages • 2023
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Notes for the whole semester, includes chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15
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BEM212 CHAPTER 2 - CONSUMER MOTIVATION NOTES
- Summary • 4 pages • 2023
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BEM212 CHAPTER 2 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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BEM212 CHAPTER 3 NOTES - LEARNING & INFORMATION PROCESSING
- Summary • 3 pages • 2023
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BEM212 CHAPTER 3 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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