Bem 212 Study guides, Study notes & Summaries
Looking for the best study guides, study notes and summaries about Bem 212? On this page you'll find 21 study documents about Bem 212.
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OBS 210 OBS 214 BEM 212 semester notes
- Package deal • 3 items • 2023
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BEM 212: chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15

OBS 210: chapters 1, 2, 4, 5, 7, 8, 9, 11, 13, 14

OBS 214: units 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
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BEM 212: MARKETING MANAGEMENT EXAM 2023 NOTES
- Summary • 27 pages • 2023
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BEM212 notes for the exam, these notes are made using the textbook, lecture slides and notes taken in class. Notes are also made according to the learning outcomes. Chapter 2, 3, 6, 7, 8, 9, 11, and 14 is summarised.
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BEM 212 notes
- Summary • 60 pages • 2023
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Notes for the whole semester, includes chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15
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BEM 212 CHAPTER 4 NOTES - CONSUMER PERCEPTIONS
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BEM212 CHAPTER 4 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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Exam Pack Summary of Chapters 1-15 for BEM 212 Semester 1
- Summary • 76 pages • 2021
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This is a detailed exam pack summary of each chapter covered for BEM 212 for semester 1
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BEM212 CHAPTER 1 - INTRODUCTION TO CONSUMER BEHAVIOUR NOTES
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BEM212 CHAPTER 1 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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BEM212
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BEM212 Chapter 5 Personality
- Summary • 7 pages • 2022
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This document summarises Chapter 5 of BEM212 Personality. 
It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.
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BEM212 Chapter 1: Introduction to Consumer Behaviour
- Summary • 8 pages • 2022
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This document includes a summary of the consumer decision and the processes behind them.
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BEM212 CHAPTER 2 - CONSUMER MOTIVATION NOTES
- Summary • 4 pages • 2023
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BEM212 CHAPTER 2 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.