Brand differentiation Study guides, Study notes & Summaries

BSG Final Exam V1 (Latest 2024/ 2025 Update) 100% Correct Questions and Verified Answers| Grade A Q: It makes good economic sense for company managers to consider investing $3.5 mil /mil pairs of capacity for a plant facilities upgrade that will boost labor productivity by 25% Answer: At plant that currently has labor productivity of 3,200 pairs/worker and total employee compensation of $20,000 annually because the upgrade will cause labor costs/pair produced to decline from $6.25 to ...

ADMN 400 Final UNH Exam Questions With 100% Correct Answers Marketing Matrix - answerproduct, placing, pricing, and promotion Value - answerBenefit/Cost Utility - answerability of a product to meet someones wants or needs Types of Utility - answerform, place, time, possession Consumer Goods - answertangible products purchased by customers for personal use industrial goods - answerProducts used in the production of other products. Sometimes called business goods or B2B goods. Services - ...

Define competitive strategy - Answer-Specific efforts to position yourself in the marketplace, please customers, ward off competitive threats, and achieve a competitive advantage. What is the purpose of competitive strategy? - Answer-To build customer loyalty and outcompete rivals. Identify the 5 generic competitive strategies - Answer--Low-cost provider -Broad differentiation -Focused low-cost provider -Focused differentiation strategy -Best-cost provider Low-cost provider strategy - An...

MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17)Chapter 9: Two types of Tangible products. - correct answer Durable (car) Nondurable (chocolate) Chapter 9: Intangible - correct answer Services Chapter 9: Characteristics of Services (Four Terms- the four I's) - correct answer -intangibility (cant re-use) -inconsistency (different service every time) -inseparability (cant separate service with employees) -inventory (too much can lead to discounts) Chapter 9: Product Line ...

A - What is a generic business strategy? A. a general way of positioning a firm's business-level strategy within an industry B. a general way of positioning a firm's business-level strategy to penetrate an international market C. a general strategy that positions your firm in a competitive position within an industry D. all of the above A - What are the two dimensions on which generic business strategies are classified? A. breadth of competitive scope/source of competitive advantag...

Strategic Competitiveness - THE CORRECT ANSWER IS Achieved when a firm successfully formulates and implements a value creating strategy Strategy - THE CORRECT ANSWER IS an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage Competitive advantage - THE CORRECT ANSWER IS implementation of a strategy that creates superior value for customers and that the competitors are unable to duplicate or find it too costly to tr...

MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. Growth Stage - correct answer During the product lifecycle, when product awareness continues to build and consumers develop an understanding of the value of the product. ...

Objectives of MARCOM Programs Informing, Persuading, Inducing Action Informing Telling customers about their products, services, and terms of sale Persuading convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action getting customers to make a purchase or action that is far more immediate than delayed in nature Marketing Communications represen...

Marketing in the Digital Era D373 WGU OA Questions With Complete Solutions. Target customers -Answer-Customers based on a predefined geographic boundary Market segmentation -Answer-Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic -Answer-Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Be...

WVU ADV 215 Exam 2 with Complete Solutions Product Utility - How it Relates to Value The products ability to satisfy both needs and wants. (Gives the product more value) Consumers People who buy or use products or adopt ideas to satisfy needs and wants. Customers Consumers who buy particular brands or patronize specific stores Prospects Potential Customers who are likely to buy the product or brand Market Segmentation Process Identify Groups of people or organizations based on...