Brand differentiation Study guides, Study notes & Summaries

2024 NSG 530 EXAM 2 REAL EXAM TEST BANK WITH 300 ACTUAL EXAM QUESTIONS AND CORRECT VERIFIED ANSWERS WITH RATIONALES ALREADY GRADED A+| NSG530 ADVANCED PATHOPHYSIOLOGY REAL EXAM 2 (BRAND NEW!!) Malignant tumors have cells that vary in both size and shape, and they grow rapidly. They are poorly differentiated and not encapsulated. A nurse is discussing preinvasive epithelial tumors of glandular or squamous cell origin. What is the nurse describing? a. Tumor in differentiation b. Dyspla...

1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some other tools, its brand of tools have a lifetime warranty - Answer-True 2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage consumers to try the bike 3. Of all the business functions, _________ is the only one whose primary role is to...

Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease demand Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...

WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to g...

Target customers - Customers based on a predefined geographic boundary Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral - The way customers go through their decision making and buying processes, includin...

What is a Brand? - Answer- a brand is a promise. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality A Well-known and respected brand is an - Answer- invaluable asset Brands - Answer- Differentiate our offering from competition; represent set of values that are consistently embraced The secret to marketing communications is to - Answer- thoroughly understand what people want and develop a product or concept that satisfy this need, the...

Based on the criteria that defines advertising, which of the following examples would be considered advertising? A)A candidate for city council going door to door B)A car manufacturer stating efficiency of his product to motivate customers to make a purchase C)A PSA about talking on the phone while driving D)An actor being interviewed on TV about his campaign to aid people with disabilities - correct answer B The reality of today's promotions, beyond all else, centers around a strong...

intangibility inseparability variability perishability - --Nature and characteristic of a service Product Price Promotion Place - --What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - --What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - --What are the 7 phases of PLC? Conceive PlanDevelop Qualify - --What are the ...

organization - Answer- company, firm, etc. market - Answer- all people/organizations who want or need to buy a product marketing concept - Answer- customer-oriented business philosophy that focuses on customer satisfaction marketing functions - Answer- 1. environmental analysis 2. consumer analysis 3. product planning 4. price planning 5. promotion planning 6. physical distribution (place) planning marketing mix - Answer- combination of product, price, promotion, and physical di...

white glove approach correct answers keep the brand clean sin of complacency correct answers - temptation to reduce marketing investment in an effort to improve short-term results - bias against innovation - "don't rock the boat" - status quo is comfortable sin of overreaction correct answers - unanticipated/non-forecasted results often lead to executive impatience - bias towards changing strategies - strong brands always strive to.......... correct answers MAKE A CONNECTION WIT...