Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
1|Page
,Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
‘’The Biggest Fish in Town’’ – Creating a Revenue Infrastructure
Strategic Revenue Management (SRM)
HM_HOM_3GEM_L
Reno Wiertz – 4632990
Chien-Chien Wu - 2020019
Chase Bush - 2020006
Tutors: Judy Elliott & Clare du Plessis
Date: 24-06-2022
NHL Stenden University of Applied Sciences
Leeuwarden, Netherlands
Submitted in Partial Fulfilment
For the Requirements of the Degree Program Bachelor
Of International Hospitality Management
Word Count: 10.759
2|Page
,Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
A Message from the Developers
Reno Wiertz
‘’Opening up new hotels and making them profitable as quick as possible has been
and still is an ambition of mine I would like to see becoming reality. In the recent years
my interest into real estate has grown significantly and with the combination of
previous and this minor I feel like I have gained more than the basics to become
successful in that.
The past 8 weeks have been really insightful and besides the theoretical knowledge,
it prepared me for the real life revenue management basics. The guest lecture from
Derek Martin, CEO of TrevPAR World has been extremely valuable for me as it gave
me the opportunity to hear about real-life experiences. On a final note, I would like to
express my gratitude to Judy and Clare for this educational, fun and organized minor
& experience!’’. – 2022, R.W.
Chien-Chien Wu
‘’I've always enjoyed revenue management but these 8 weeks have pushed me to
step out my comfort zone and made me realize that there's always something new to
learn. The guest lectures have been informative and impactful as it allowed us to ask
questions and receive answers from experienced individuals, which can't just be found
online or in textbooks. I also loved having the grand tour students join us in person as
it allowed me meet new people and see their work ethic which inspired me to push
myself.’’ – 2022, C.C.W.
Chase Bush
“The past 8 weeks have been some of the most challenging yet enjoyable of my
studies at Stenden South Africa. I have always struggled with revenue management
but promised myself I will get through this minor and aim for the STR certificate at
the end to broaden my skill set for my future in the industry. I have known that I am
going to do this minor since my first year of studying international hospitality
management.
I feel this minor is very useful to me due to the ambition I have to run my own
hotel in the near future, and I feel that having a thorough understanding of the
revenue in a hotel will be crucial to my goals.” – 2022, C.B.
3|Page
, Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
Declaration of own Work
1. This work is composed by us.
2. This work has not been accepted in any previous application for a degree or diploma,
by us, or anyone else
3. The work of which this is a record is done wholly by us.
4. All verbatim extracts have been distinguished by quotation marks and the sources of
our information have been specifically acknowledged.
The authors of this Strategic Revenue Management Minor Assignment, hereby agree that all work
below is done solely by themselves, with the information retrieved through research been
referenced accordingly. The authors are aware that plagiarism is a serious offence and the work
stated below has not been accepted in prior applications by the authors.
Date: 24-06-2022
Signature(s):
Reno Wiertz Chien-Chien Wu
Chase Bush
4|Page
by Reno Wiertz, Chien-Chien Wu, Chase Bush
1|Page
,Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
‘’The Biggest Fish in Town’’ – Creating a Revenue Infrastructure
Strategic Revenue Management (SRM)
HM_HOM_3GEM_L
Reno Wiertz – 4632990
Chien-Chien Wu - 2020019
Chase Bush - 2020006
Tutors: Judy Elliott & Clare du Plessis
Date: 24-06-2022
NHL Stenden University of Applied Sciences
Leeuwarden, Netherlands
Submitted in Partial Fulfilment
For the Requirements of the Degree Program Bachelor
Of International Hospitality Management
Word Count: 10.759
2|Page
,Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
A Message from the Developers
Reno Wiertz
‘’Opening up new hotels and making them profitable as quick as possible has been
and still is an ambition of mine I would like to see becoming reality. In the recent years
my interest into real estate has grown significantly and with the combination of
previous and this minor I feel like I have gained more than the basics to become
successful in that.
The past 8 weeks have been really insightful and besides the theoretical knowledge,
it prepared me for the real life revenue management basics. The guest lecture from
Derek Martin, CEO of TrevPAR World has been extremely valuable for me as it gave
me the opportunity to hear about real-life experiences. On a final note, I would like to
express my gratitude to Judy and Clare for this educational, fun and organized minor
& experience!’’. – 2022, R.W.
Chien-Chien Wu
‘’I've always enjoyed revenue management but these 8 weeks have pushed me to
step out my comfort zone and made me realize that there's always something new to
learn. The guest lectures have been informative and impactful as it allowed us to ask
questions and receive answers from experienced individuals, which can't just be found
online or in textbooks. I also loved having the grand tour students join us in person as
it allowed me meet new people and see their work ethic which inspired me to push
myself.’’ – 2022, C.C.W.
Chase Bush
“The past 8 weeks have been some of the most challenging yet enjoyable of my
studies at Stenden South Africa. I have always struggled with revenue management
but promised myself I will get through this minor and aim for the STR certificate at
the end to broaden my skill set for my future in the industry. I have known that I am
going to do this minor since my first year of studying international hospitality
management.
I feel this minor is very useful to me due to the ambition I have to run my own
hotel in the near future, and I feel that having a thorough understanding of the
revenue in a hotel will be crucial to my goals.” – 2022, C.B.
3|Page
, Stenden Hotel Management School ‘’The Biggest Fish in Town’’
by Reno Wiertz, Chien-Chien Wu, Chase Bush
Declaration of own Work
1. This work is composed by us.
2. This work has not been accepted in any previous application for a degree or diploma,
by us, or anyone else
3. The work of which this is a record is done wholly by us.
4. All verbatim extracts have been distinguished by quotation marks and the sources of
our information have been specifically acknowledged.
The authors of this Strategic Revenue Management Minor Assignment, hereby agree that all work
below is done solely by themselves, with the information retrieved through research been
referenced accordingly. The authors are aware that plagiarism is a serious offence and the work
stated below has not been accepted in prior applications by the authors.
Date: 24-06-2022
Signature(s):
Reno Wiertz Chien-Chien Wu
Chase Bush
4|Page
