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BEM212

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BEM212 2022 study notes

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Summary

Summary Chapter 9: family and household BEM212

Summary BEM212 Chapter 1: Introduction to Consumer Behaviour

Summary BEM212 Chapter 5 Personality

Summary BEM212 Chapter 6 Consumer Attitudes

Summary BEM212 Chapter 2 : Customer Motivation

Jun 2022

2020/2021

R80

Connected book

Elrie Botha, Gift Donga, Danie du Toit, Lené Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare Consumer Behaviour

Edition:2019
ISBN:9780190412425
Edition:Unknown

Subjects

Family and household influences on consumer behaviour
Family
Household
Marriage
Non family
Nuclear family
Extended family
Socialization of memebers
Direct socialisation
Indirect socialization
Function
Consumer
Behvaiour
Behaviour
Behavior
Howard and seth
Perspectives
Decision making
Simple vs complex
Process of decision making
Transformation process
Evolution of marketing concept
Personality
African
Western
Big 5
Infleunces
Influences
Ubuntu
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