BRAND COMMUNICATION AND REPUTATION MANAGEMENT (MAR036-6)
University of Bedfordshire
All 3 results
Sort by
-
BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:
- Essay • 12 pages • 2022
- Available in package deal
-
- £7.99
- + learn more
Crisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.
-
BRAND COMMUNICATION AND REPUTATION MANAGEMENT- MAR036-6
- Essay • 11 pages • 2022
- Available in package deal
-
- £7.99
- + learn more
The goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.
1. MARKETING COMMUNICATIONS MIX
2. Crisis and Reputation Management
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia