Marketing Principles

Anglia Ruskin University (ARU)

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Essay

Situational Analysis of Boohoo: PEST, Objectives, Strategy, Tactics, Action
Available in bundle

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7

August 2022

2020/2021

A
Available in bundle
The following essay focuses on how Boohoo uses different marketing strategies and models to target customers and retain loyalty. It includes PEST analysis, analysis of objectives (mission statement, aims and objectives), Porter's generic strategy, Ansoff's Matrix. It also includes tactics such as standardisation, adaptation and globalisation. At the end of the essay, there is explanation of how Boohoo measures achievement and monitor performance.
monikamiroslavova1603
£13.49 More Info

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Promotional tactics and Situational Analysis of Boohoo (UK retailer)
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2

August 2022
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
monikamiroslavova1603
£17.99 More Info