Marketing (MOD007199)
Anglia Ruskin University (ARU)
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Promotional tactics and Situational Analysis of Boohoo (UK retailer)
- Package deal • 2 items • 2022
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The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
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Promotional tactics used by Boohoo (Marketing)
- Essay • 21 pages • 2021
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The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.
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Introduction to Retail Marketing- A Summary
- Summary • 4 pages • 2022
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All the information gathered on an introduction to retail marketing. Graphs, mind-maps and images included to help visualise concepts. 
What marketing is in the retail industry, a short description.
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Sociological and psychological factors affecting consumer behaviour
- Essay • 6 pages • 2022
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This assignment will evaluate the consumer decision making process and how it is affected by the different sociological factors, these being social classes/roles, family and reference groups. As well as this, an analysis of the psychological drivers in consumer behaviour will also be provided, with the use of appropriate models to support the argument.
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