Marketing (MOD007199)

Anglia Ruskin University (ARU)

Here are the best resources to pass Marketing (MOD007199). Find Marketing (MOD007199) study guides, notes, assignments, and much more.

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Promotional tactics and Situational Analysis of Boohoo (UK retailer)
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August 2022
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
monikamiroslavova1603
£17.99 More Info

Summary

Introduction to Retail Marketing- A Summary
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September 2022

2022/2023
All the information gathered on an introduction to retail marketing. Graphs, mind-maps and images included to help visualise concepts. What marketing is in the retail industry, a short description.
danieladacosta
£7.14 More Info

Essay

Promotional tactics used by Boohoo (Marketing)
Available in bundle

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2

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February 2021

2020/2021

A
Available in bundle
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.
monikamiroslavova1603
£10.99 More Info

Essay

Sociological and psychological factors affecting consumer behaviour
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December 2022

2022/2023

A
This assignment will evaluate the consumer decision making process and how it is affected by the different sociological factors, these being social classes/roles, family and reference groups. As well as this, an analysis of the psychological drivers in consumer behaviour will also be provided, with the use of appropriate models to support the argument.
danieladacosta
£3.99 More Info