Strategic Marketing

This concise and visually engaging PowerPoint presentation provides a foundational overview of Strategy and Decision Making—ideal for business students, MBA candidates, and anyone looking to understand how strategic choices shape organizational success.

This assignment aims to assess the marketing strategy of Uber by focusing on its rides sector. Initially, a macro analysis is conducted and discussed through using the PEEST framework. A micro analysis followed examining the target market situation, the customers demographics and a competitor’s analysis in the chosen area. An internal analysis was then conducted concluding the competitive advantage of Uber. Finally, TOWS matrix was prepared identifying current situation and suggesting possible...