INTRODUCTION TO
STRATEGY & DECISION-MAKING
Tiju Kodiyat
, DEFINITIONS OF STRATEGY
A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press, 1963, p. 13
M.E. Porter, ‘What is strategy?’, Harvard Business Review, November–December 1996, p. 60
P.F. Drucker, ‘The theory of business’, Harvard Business Review, September–October 1994, pp. 95–106
H. Mintzberg, Tracking Strategies: Towards a General Theory, Oxford University Press, 2007, p. 3.
STRATEGY & DECISION-MAKING
Tiju Kodiyat
, DEFINITIONS OF STRATEGY
A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press, 1963, p. 13
M.E. Porter, ‘What is strategy?’, Harvard Business Review, November–December 1996, p. 60
P.F. Drucker, ‘The theory of business’, Harvard Business Review, September–October 1994, pp. 95–106
H. Mintzberg, Tracking Strategies: Towards a General Theory, Oxford University Press, 2007, p. 3.
