marketng management

The University of Nottingham (UON)

Here are the best resources to pass marketng management. Find marketng management study guides, notes, assignments, and much more.

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Communication and Promotion
  • Communication and Promotion

  • Lecture notes • 7 pages • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Strategy and segmentation
  • Strategy and segmentation

  • Lecture notes • 7 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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consumer behaviour
  • consumer behaviour

  • Lecture notes • 7 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Products, services and innovation
  • Products, services and innovation

  • Lecture notes • 6 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Relationships and responsibility
  • Relationships and responsibility

  • Lecture notes • 5 pages • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Channels and Partnerships
  • Channels and Partnerships

  • Lecture notes • 5 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Pricing
  • Pricing

  • Lecture notes • 5 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Planning and Budgeting
  • Planning and Budgeting

  • Lecture notes • 5 pages • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Research and insight
  • Research and insight

  • Lecture notes • 4 pages • 2025
  • Available in package deal
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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