MG628 (MG628)

The document outlines a presentation for the International Marketing Management module, focusing on the expansion of CFM Ltd into the European furniture markets. It explores market entry strategies, competitive analysis, consumer behavior, and potential barriers to entry. The presentation includes market research insights, SWOT and PESTEL analyses, and recommendations for establishing a strong market presence. It emphasizes sustainable practices, cultural considerations, and effective marketing ...

The document is a detailed report for the International Marketing Management module, analyzing the business expansion of CFM Ltd into the European furniture markets. It examines market entry strategies, evaluates competitive landscapes, and assesses consumer preferences across key European regions. The report integrates frameworks such as SWOT, PESTEL, and Porter’s Five Forces to provide a comprehensive analysis of opportunities and challenges. It outlines actionable recommendations, including...