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MG628 International Marketing Management

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The document outlines a presentation for the International Marketing Management module, focusing on the expansion of CFM Ltd into the European furniture markets. It explores market entry strategies, competitive analysis, consumer behavior, and potential barriers to entry. The presentation includes market research insights, SWOT and PESTEL analyses, and recommendations for establishing a strong market presence. It emphasizes sustainable practices, cultural considerations, and effective marketing tactics tailored to European audiences. The document aims to provide a strategic roadmap for CFM Ltd to leverage growth opportunities, align with European market dynamics, and achieve a competitive edge in the furniture industry.

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Institution
Buckinghamshire New University
Module
MG628 (MG628)

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International Market Expansion
Strategy for CFM Ltd.

MG628 International Marketing
Management

, Group Log


Name BNU ID


Arfan Al Hamadi


Eliza

, Company Overview (CFM Ltd.)


 CFM Ltd. is a UK-based Central Furniture Manufacturing
company specializing in high-quality home and office
furniture.

 Current Market: Mainly operating in the UK market through
DTC (direct-to-consumer) and retail channels
(Euromonitor International, 2023).

 Goal: CFM Ltd. aims to expand into European markets to
increase brand presence and profitability.

 The company seeks advice on the most suitable markets for
its international expansion.
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Dana-Nicoleta Lascu International Marketing
  • 2013
  • 9781930789395
  • Unknown

Written for

Institution
Buckinghamshire New University
Study
Unknown
Module
MG628 (MG628)
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Uploaded on
December 21, 2024
Number of pages
19
Written in
2024/2025
Type
PRESENTATION
Person
Unknown

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