MKTG303 (MKTG315)

In depth lecture, exam and revision notes for the third year Marketing module MKTG315 Marketing Innovation that supported me in attaining my First Class Honours degree in BSc Marketing Management at Lancaster University. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Introduction to Innovation, Innovation 4Ps and Marketing 4Ps, Business Model and Disruptive Innovations, Social Innovation, Sustainable Innovation, Managing Innovation as a Core Bu...