Lancaster University (LU) • Marketing

MKTG233 digital marketing summary of lecture notes

MKTG 233 summary of class notes for revision

This is a compilation of lecture notes that were made by attending the lectures and actually writing what the lecturer said!

In depth lecture, exam and revision notes for the Third Year Marketing module MKTG329 Business-to-Business Marketing that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.

In depth lecture, exam and revision notes for the Third Year Marketing module MKTG303 Global Marketing Management that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.

In depth lecture, exam and revision notes for the Third Year Marketing module MKTG317 Brand Strategy that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique on the following subjects: Experience Economy, Brand Hijack and Building Brand Communities and Human Brands.

In depth lecture, exam and revision notes for the Third Year Marketing module MKTG316 Advanced Topics in Consumer Behaviour that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Anti-Consumption and Voluntary Simplicity, Contemporary Issues in Family Consumption, Decision Making and Disposition.

In depth lecture, exam and revision notes for the third year Marketing module MKTG315 Marketing Innovation that supported me in attaining my First Class Honours degree in BSc Marketing Management at Lancaster University. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Introduction to Innovation, Innovation 4Ps and Marketing 4Ps, Business Model and Disruptive Innovations, Social Innovation, Sustainable Innovation, Managing Innovation as a Core Bu...

In depth lecture and revision notes for the optional Marketing module MKTG234 Online Consumer Engagement that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Online Engagement and Web Design, Online Consumption Experiences, Digital Tools and Social Media and Branding in the Digital Era.

Topics include: -4 T'S in international trade -Transport costs -Production costs -Time costs -Mobile phones Includes business examples.