Advertising Test Bank

1. Advertising is just one type of marketing communications tool. TRUE AACSB: Communication Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-02 Define advertising and distinguish it from other forms of marketing communications. Topic: Define Advertising Feedback: Today, advertising is considered one tool in the marketing communications toolbox. 2. Athletic shoes, crystal goblets, and manicures are all examples of goods. FALSE AACSB: Reflectiv...

1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising. a. True b. False ANSWER: True DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.3-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - Ohio - DISC: Promotion KEYWORDS: Bloom's: Knowledge 2. The rise of communism was one of the four major factors that gave rise to advertising. a. True b. False ANSWER: Fal...

Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Mission marketing Answer: A Difficulty: Easy Chapter LO: 3-1 Course LO: Identify and analyze the major social criticisms of marketing 2) The question of whether advertising creates social values r...