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Sociology A-Level Media Scholars & Terms (Message me for Quizlet link!)
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Fesbach and Sanger
Fesbach and Sanger
Screen violence and deviant behaviour (e.g. pornography) can actually be cathartic: providing a safe outlet for people's aggressive tendencies. It releases aggressive energy into safe outlets (safety valve).
Katz and Lazarsfeld
Katz and Lazarsfeld
Two-step flow model:
Social networks are dominated by opinion leaders: people who influence and whom the audience relies upon to expose themselves to different types of media and form an opinon of their content. These interpretations are then passed on to the public.
However, this enforces their echo-chamber
Himmelweit
Himmelweit
Studied 4500 in early days of TV. No striking difference.
AO3: Outdated.
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