Price competition
- predatory pricing
- limit pricing
- price wars to raise market share
- price discrimination - higher prices for instore customers
- collusion
Non-price competition
- advertising (sales promotion - buy one get one free)
- loyalty cards
- product development
- mergers & acquisitions & takeovers
Price discrimination = when a firm charges different prices to different groups of consumers
for the same good or service and no changes in the costs of production