TikTok Media Buying Certification Practice
Test Questions and Answers
Question 1
Where in Ads Manager can you create Custom reports for a campaign?
A Audience insights
B Video insights
C Analytics
D Tools
Correct Answer
C
Question 2
Which is the expected outcome for advertisers that use the Maximum Delivery
bidding
strategy?
A Achieve a pre-determined frequency cap
B Utilize the budget in full
C Ensure ad delivery to all targeted users in the first day
D Ensure lower volatility in costs per result
Correct Answer
B
Question 3
Which are benefits of using Business Center? (Select all that apply)
A Ability to collaborate with advertiser's agency
B Set different roles and permissions for team members
C Access to preferred auction status in ads auction
D Set budgets across multiple campaigns
Correct Answer
A and B
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, Question 4
Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A Sales lift
B Brand lift
C Post-purchase survey
D Media mix modeling
Correct Answer
B
Question 5
A Spark ad is receiving negative comments and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative
comments? (Select all that apply)
A Add blocked word filters to TikTok Ads Manager account.
B Create a new TikTok Ads Manager account.
C Decrease ad spend on the Spark ad.
D Ask the creator to turn off comments on their organic post.
Correct Answer
A and D
Question 6
Which tools can advertisers use to help with the creation of scripts for TikTok ads?
(Select all that apply)
A TikTok Ads Manager
B TikTok Business Center
C Creative Assistant
D CapCut
Correct Answer
C and D
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Test Questions and Answers
Question 1
Where in Ads Manager can you create Custom reports for a campaign?
A Audience insights
B Video insights
C Analytics
D Tools
Correct Answer
C
Question 2
Which is the expected outcome for advertisers that use the Maximum Delivery
bidding
strategy?
A Achieve a pre-determined frequency cap
B Utilize the budget in full
C Ensure ad delivery to all targeted users in the first day
D Ensure lower volatility in costs per result
Correct Answer
B
Question 3
Which are benefits of using Business Center? (Select all that apply)
A Ability to collaborate with advertiser's agency
B Set different roles and permissions for team members
C Access to preferred auction status in ads auction
D Set budgets across multiple campaigns
Correct Answer
A and B
Page 1 of 8
, Question 4
Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A Sales lift
B Brand lift
C Post-purchase survey
D Media mix modeling
Correct Answer
B
Question 5
A Spark ad is receiving negative comments and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative
comments? (Select all that apply)
A Add blocked word filters to TikTok Ads Manager account.
B Create a new TikTok Ads Manager account.
C Decrease ad spend on the Spark ad.
D Ask the creator to turn off comments on their organic post.
Correct Answer
A and D
Question 6
Which tools can advertisers use to help with the creation of scripts for TikTok ads?
(Select all that apply)
A TikTok Ads Manager
B TikTok Business Center
C Creative Assistant
D CapCut
Correct Answer
C and D
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