TikTok Media Buying Certification Exam
with Answers
Question 1
TikTok Business Account
Correct Answer
It is similar to a regular TikTok Personal Account, but with extra features just for
businesses to help them represent themselves and support customers. This is step
one in establishing your business on TikTok. Your Business Account can be used to
post organic content or paid marketing. It offers features that aren't available to
personal TikTok profiles, such as business contact info, direct links to download your
company's app, organic lead generation, post scheduling, and business analytics.
Question 2
TikTok Business Center
Correct Answer
Is critical when people, such as employees or agencies, need access to your TikTok
properties. It allows you to add, remove, and manage user permissions across
different TikTok accounts, Ads Manager accounts, and other assets for running a
campaign
Question 3
TikTok Ads Manager
Correct Answer
A platform where you can create advertising campaigns, manage ad creatives, and
analyze campaign performance.
Page 1 of 34
,Question 4
TikTok Creative Center
Correct Answer
A catalog of creative resources to inspire you to post amazing content. It allows you
to explore the latest trends, ad examples, best practices, and tools to create high
quality TikToks.
Question 5
Account switch entrance
Correct Answer
For users to switch between account types (i.e. TikTok Business Account to Personal
Account and vice versa).
Question 6
Business page
Correct Answer
An in-app profile tab for businesses to showcase information and a photo gallery of
products.
Question 7
Business analytics
Correct Answer
Track growth, content performance, audience demographics, and LIVE engagement
in the Web Business Suite.
Question 8
Commercial Music Library
Correct Answer
Access 1M+ songs and sounds cleared for commercial use.
Page 2 of 34
,Question 9
General Music Library
Correct Answer
Access all music and sounds on TikTok.
Question 10
Link in bio (website link)
Correct Answer
Add a website link in the profile. For Business Accounts - the requirement is >1k
followers or a completed business registration.
Question 11
App download link
Correct Answer
Enable users to download your app straight from your profile.
For Business Accounts - the requirement is >1k followers or completed business
registration.
Question 12
Profile contact attributes
Correct Answer
Use action buttons to showcase business info (email, phone, address, and app link)
and drive traffic to advertiser's website.
Question 13
Profile coupon
Correct Answer
An interactive button on the profile page linked to a custom promo code. Upon
click, the coupon code will be copied to the clipboard automatically.
Page 3 of 34
, Question 14
Organic lead generation
Correct Answer
Collect leads with flexible forms on the advertiser's profile, videos, and LIVE Events.
Question 15
Business creative hub
Correct Answer
Find content inspiration and industry trends in Business Suite.
Question 16
Post scheduler
Correct Answer
Schedule TikTok posts up to 10 days in advance.
Question 17
Auto-message
Correct Answer
Automatically greet users, suggest FAQs, and send predefined messages based on
keywords.
Question 18
Business registration
Correct Answer
Signals that the account is run by an authentic business.
Page 4 of 34
with Answers
Question 1
TikTok Business Account
Correct Answer
It is similar to a regular TikTok Personal Account, but with extra features just for
businesses to help them represent themselves and support customers. This is step
one in establishing your business on TikTok. Your Business Account can be used to
post organic content or paid marketing. It offers features that aren't available to
personal TikTok profiles, such as business contact info, direct links to download your
company's app, organic lead generation, post scheduling, and business analytics.
Question 2
TikTok Business Center
Correct Answer
Is critical when people, such as employees or agencies, need access to your TikTok
properties. It allows you to add, remove, and manage user permissions across
different TikTok accounts, Ads Manager accounts, and other assets for running a
campaign
Question 3
TikTok Ads Manager
Correct Answer
A platform where you can create advertising campaigns, manage ad creatives, and
analyze campaign performance.
Page 1 of 34
,Question 4
TikTok Creative Center
Correct Answer
A catalog of creative resources to inspire you to post amazing content. It allows you
to explore the latest trends, ad examples, best practices, and tools to create high
quality TikToks.
Question 5
Account switch entrance
Correct Answer
For users to switch between account types (i.e. TikTok Business Account to Personal
Account and vice versa).
Question 6
Business page
Correct Answer
An in-app profile tab for businesses to showcase information and a photo gallery of
products.
Question 7
Business analytics
Correct Answer
Track growth, content performance, audience demographics, and LIVE engagement
in the Web Business Suite.
Question 8
Commercial Music Library
Correct Answer
Access 1M+ songs and sounds cleared for commercial use.
Page 2 of 34
,Question 9
General Music Library
Correct Answer
Access all music and sounds on TikTok.
Question 10
Link in bio (website link)
Correct Answer
Add a website link in the profile. For Business Accounts - the requirement is >1k
followers or a completed business registration.
Question 11
App download link
Correct Answer
Enable users to download your app straight from your profile.
For Business Accounts - the requirement is >1k followers or completed business
registration.
Question 12
Profile contact attributes
Correct Answer
Use action buttons to showcase business info (email, phone, address, and app link)
and drive traffic to advertiser's website.
Question 13
Profile coupon
Correct Answer
An interactive button on the profile page linked to a custom promo code. Upon
click, the coupon code will be copied to the clipboard automatically.
Page 3 of 34
, Question 14
Organic lead generation
Correct Answer
Collect leads with flexible forms on the advertiser's profile, videos, and LIVE Events.
Question 15
Business creative hub
Correct Answer
Find content inspiration and industry trends in Business Suite.
Question 16
Post scheduler
Correct Answer
Schedule TikTok posts up to 10 days in advance.
Question 17
Auto-message
Correct Answer
Automatically greet users, suggest FAQs, and send predefined messages based on
keywords.
Question 18
Business registration
Correct Answer
Signals that the account is run by an authentic business.
Page 4 of 34
