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  • TIKTOK MEDIA BUYING CERTIFICATION
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TikTok Media Buying Exam Questions and Answers

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Institution TIKTOK MEDIA BUYING CERTIFICATION
Module TIKTOK MEDIA BUYING CERTIFICATION
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TikTok Media Buying Exam Questions and Answers

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TikTok Media Buying Exam Questions and
Answers
Question 1
What is TopView?
Correct Answer
The first video users see upon opening the TikTok app.

Objective: Reach

Service: Managed service

Delivery model: Reach & Frequency

Pricing: CPM and targeting surcharge



Question 2
What are the benefits of TopView?
Correct Answer
1. First ad users see

2. Guaranteed delivery

3. Strengthen brand awareness

4. Adjacent to high-quality personalized content




Page 1 of 15

, Question 3
What is TopFeed?
Correct Answer
The first ad shown in the user's FYP.

Objective: Reach

Service: Allowlist

Delivery model: Reach & Frequency

Pricing: CPM



Question 4
What are the benefits of TopFeed?
Correct Answer
1. Provides broad reach

2. Leverage R&F's predictability to optimize reach

3. Can customize frequency



Question 5
What is Reach & Frequency?
Correct Answer
R&F is a campaign buying type where you can manage the audiences you reach
and how often they see your ad, at a fixed cost.

It's ideal if you want predictable reach and prefer planning ahead. It's available by
allowlisting.

You can reserve inventory in advance. It's ideal for broad product launches or
branding campaigns.




Page 2 of 15

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