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Product positioning . seminar presentation

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How to position a product_ Strategies and insights

Institution
Universiteit Leiden (UL)
Module
The psychology of Selling and Advertising

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Po




Week 3: POSITIONING
Using Positioning in Selling and Advertising (S&A)


Camilla Tepin Rizzi and Yasmin Schoof May 13th, 2019

, Content
• Articles’ findings applied to real-life consumer options
• Topic overview: connecting the literature
• Discussion 1: Group reflection about implications
• Discussion 2: (activity) Application of findings to a
S&A problem

, Hollister Abercrombie Gilly Hicks




Aéropostale
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Institution
Universiteit Leiden (UL)
Study
Master Economic And Consumer Psychology
Module
The psychology of Selling and Advertising
All documents for this subject (5)

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Uploaded on
January 18, 2021
Number of pages
19
Written in
2018/2019
Type
PRESENTATION
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Subjects

  • product positioning

More courses for Universiteit Leiden (UL) > Master Economic And Consumer Psychology

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  • Motivation, power and leadership
  • Applied data analysis
  • Psychology of economic behavior
  • Psychology of media and communcation
  • The psychology of economic behavior
  • Psychology of media and communication
  • Social animals at work
  • Decision making
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