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Lecture notes

Marketing - Pricing

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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight: terms, main points - blue highlight: technical terms - yellow: key explanation - orange: application, examples

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Institution
City University (City)
Module
Fundamentals Of Marketing (BM1103)









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Michael R. Solomon, Greg Marshall Marketing
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Institution
City University (City)
Study
City University
Module
Fundamentals Of Marketing (BM1103)
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Uploaded on
January 11, 2021
Number of pages
15
Written in
2020/2021
Type
Lecture notes
Professor(s)
Thomas
Contains
Week 10

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W10-CH10: Pricing
302-342

"What Is Price?"
Price: the assignment of value, or the amount the consumer must exchange to receive the offering or product
Opportunity cost: the value of something we give up to obtain something else

, Step 1: Develop Pricing Objectives
: support the broader objectives of the firm as well as its overall marketing objectives

Profit Objectives

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