Newest Marketing summaries
Lecture notes
Marketing - Pricing
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highligh...
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Lecture notes
Marketing - Product ll: Branding and Product Management
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 7 of the module summarized in 12 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Summary
Marketing - Introduction: Understand the Value Proposition
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 1 of the module summarized in 11 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Lecture notes
Marketing - Product l: Innovation and New Product Development
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 6 of the module summarized in 10 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Lecture notes
Marketing - Promotion
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of part 1 of week 9 of the module summarized in 9 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink ...
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