Marketing Notes (8th edition)

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Newest Marketing summaries

Summary

Marketing - Introduction: Understand the Value Proposition
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11

January 2021

2020/2021
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 1 of the module summarized in 11 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
pikachuu
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Lecture notes

Marketing - Pricing
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15

January 2021

2020/2021
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highligh...
pikachuu
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Lecture notes

Marketing - Promotion
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9

January 2021

2020/2021
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of part 1 of week 9 of the module summarized in 9 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink ...
pikachuu
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Lecture notes

Marketing - Product ll: Branding and Product Management
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13

January 2021

2020/2021
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 7 of the module summarized in 12 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
pikachuu
£3.98 More Info

Lecture notes

Marketing - Product l: Innovation and New Product Development
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10

January 2021

2020/2021
These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 6 of the module summarized in 10 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
pikachuu
£3.98 More Info