MKTG 3701 Final Exam Exam Questions and
100% Correct Answers UPDATED ()
(Verified)
According to your text, what is the most basic concept in marketing?
Ans: determining the difference between consumer needs and wants
Quiz All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT?
Ans: profit.
Quiz Daphne used to work in the city where she would take public transportation to work.
However, she just took a new job in the suburbs and now not only has to find a place to live,
but also has to buy a car to get to and from her job. For Daphne, these things represent?
Ans: a need.
Quiz In marketing, an exchange refers to?
,Ans: buyers and sellers trading things of value so that each is better off as a result.
Quiz Outdoor Adventures is a company that sells clothing and gear related to all types of
outdoor activities. In an effort to stave off competition, the company has begun keeping a log
of customer interests and hobbies so it can alert them to local events of relevance to them as
well as send them articles that pertain to their favorite activities. In addition, Outdoor
Adventures has added a section to their website where customers can post pictures of
themselves using the stores gear. These efforts illustrate how the firm is engaged in?
Ans: relationship marketing.
Quiz What is the premise behind the marketing concept?
Ans: a focus on satisfying the needs of the customer
Quiz A company that has a market orientation and adheres to the marketing concept does
NOT?
Ans: fuel sales growth through the application of aggressive sales techniques
Quiz A problem facing the timber industry is the absence of any effective way to prove that rain
forest timber has been legally harvested. In places like Indonesia, as much as 80 percent of
timber available for sale is illegally cut. Companies like The Home Depot do not want to sell
timber from illegally logged forests even though the demand is great for timber from rain
forests. Which of the following conditions required for an exchange to occur is missing when a
company tries to sell illegally acquired logs to The Home Depot?
Ans: Each party believes it is appropriate to deal with the other party.
,Quiz Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to
retailers in the western United States. Management believes its retail customers will stock
more jewelry if its salespeople use aggressive marketing techniques, so the company provides
strong incentives for salespeople and promotional allowances to resellers to get distribution for
its jewelry. In other words, the company has a _____________ orientation?
Ans: sales
Quiz Kelloggs is offering free DVDs to consumers who collect five official Collection certificates
from the back panels of specially marked packages of Kelloggs cereals and then mail them with
the official order form. Within 90 days, these consumers will receive the movie of their choice.
_____________ will occur when a movie fan mails in his or her certificates for a movie?
Ans: exchange
Quiz Mimi Couturier is a design company that specializes in formalwear for women. The
company is known for challenging fashion mores. The fashion designers use computer assisted
design software to create what it thinks women should wear. The company regularly hires
industry experts to examine its factories to find waste and inefficiencies that can be eliminated.
The company has expanded the number of products it offers for sale many times. However, for
the last two years Mimi Couturier has lost money, and it has had to lay off some of its
workforce. To avoid this occurrence in the future, Mimi Couturier should?
Ans: have someone study its target market to see what needs and wants should be met by
Mimi Couturier
Quiz One facet of marketing is that it is?
, Ans: a philosophy that stresses customer satisfaction
Quiz Researchers at PPG Industries spent considerable time, effort, and money developing a
bluish windshield that would let in filtered sunlight but block out the heat. Little market
research was done, but the scientists were convinced this new product would be significantly
better than existing windshields even though it was more expensive and of a different color
than the current models on the market. This scenario suggests PPG most likely has
________________ orientation?
Ans: production
Quiz Toyota found that consumers wanted cars to last longer and be more environmentally
friendly. GM, however, enjoyed being the top U.S. car producer and focused more on how
many cars and trucks it could manufacture, not on what customers wanted from a vehicle. GM
had more of a ____________ orientation?
Ans: production
Quiz When a homeowner visited The Home Depot to buy what he thought he needed to fix a
leaking toilet, he gathered up materials totaling almost $70. One his way to check out, an
employee asked him what was he trying to fix. After some discussion, the employee convinced
the homeowner that a $5.99 replacement part would fix the problem better than the materials
he thought he needed and with less trouble. This sort of discussion between employees and
customers is commonplace at The Home Depot and indicates the retail store has
______________ orientation?
Ans: market
Quiz A good mission statement should?
100% Correct Answers UPDATED ()
(Verified)
According to your text, what is the most basic concept in marketing?
Ans: determining the difference between consumer needs and wants
Quiz All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT?
Ans: profit.
Quiz Daphne used to work in the city where she would take public transportation to work.
However, she just took a new job in the suburbs and now not only has to find a place to live,
but also has to buy a car to get to and from her job. For Daphne, these things represent?
Ans: a need.
Quiz In marketing, an exchange refers to?
,Ans: buyers and sellers trading things of value so that each is better off as a result.
Quiz Outdoor Adventures is a company that sells clothing and gear related to all types of
outdoor activities. In an effort to stave off competition, the company has begun keeping a log
of customer interests and hobbies so it can alert them to local events of relevance to them as
well as send them articles that pertain to their favorite activities. In addition, Outdoor
Adventures has added a section to their website where customers can post pictures of
themselves using the stores gear. These efforts illustrate how the firm is engaged in?
Ans: relationship marketing.
Quiz What is the premise behind the marketing concept?
Ans: a focus on satisfying the needs of the customer
Quiz A company that has a market orientation and adheres to the marketing concept does
NOT?
Ans: fuel sales growth through the application of aggressive sales techniques
Quiz A problem facing the timber industry is the absence of any effective way to prove that rain
forest timber has been legally harvested. In places like Indonesia, as much as 80 percent of
timber available for sale is illegally cut. Companies like The Home Depot do not want to sell
timber from illegally logged forests even though the demand is great for timber from rain
forests. Which of the following conditions required for an exchange to occur is missing when a
company tries to sell illegally acquired logs to The Home Depot?
Ans: Each party believes it is appropriate to deal with the other party.
,Quiz Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to
retailers in the western United States. Management believes its retail customers will stock
more jewelry if its salespeople use aggressive marketing techniques, so the company provides
strong incentives for salespeople and promotional allowances to resellers to get distribution for
its jewelry. In other words, the company has a _____________ orientation?
Ans: sales
Quiz Kelloggs is offering free DVDs to consumers who collect five official Collection certificates
from the back panels of specially marked packages of Kelloggs cereals and then mail them with
the official order form. Within 90 days, these consumers will receive the movie of their choice.
_____________ will occur when a movie fan mails in his or her certificates for a movie?
Ans: exchange
Quiz Mimi Couturier is a design company that specializes in formalwear for women. The
company is known for challenging fashion mores. The fashion designers use computer assisted
design software to create what it thinks women should wear. The company regularly hires
industry experts to examine its factories to find waste and inefficiencies that can be eliminated.
The company has expanded the number of products it offers for sale many times. However, for
the last two years Mimi Couturier has lost money, and it has had to lay off some of its
workforce. To avoid this occurrence in the future, Mimi Couturier should?
Ans: have someone study its target market to see what needs and wants should be met by
Mimi Couturier
Quiz One facet of marketing is that it is?
, Ans: a philosophy that stresses customer satisfaction
Quiz Researchers at PPG Industries spent considerable time, effort, and money developing a
bluish windshield that would let in filtered sunlight but block out the heat. Little market
research was done, but the scientists were convinced this new product would be significantly
better than existing windshields even though it was more expensive and of a different color
than the current models on the market. This scenario suggests PPG most likely has
________________ orientation?
Ans: production
Quiz Toyota found that consumers wanted cars to last longer and be more environmentally
friendly. GM, however, enjoyed being the top U.S. car producer and focused more on how
many cars and trucks it could manufacture, not on what customers wanted from a vehicle. GM
had more of a ____________ orientation?
Ans: production
Quiz When a homeowner visited The Home Depot to buy what he thought he needed to fix a
leaking toilet, he gathered up materials totaling almost $70. One his way to check out, an
employee asked him what was he trying to fix. After some discussion, the employee convinced
the homeowner that a $5.99 replacement part would fix the problem better than the materials
he thought he needed and with less trouble. This sort of discussion between employees and
customers is commonplace at The Home Depot and indicates the retail store has
______________ orientation?
Ans: market
Quiz A good mission statement should?
