Sadia Hussain Unit 9
The role of promotion within the marketing mix
The marketing mix is a strategy tool that businesses use to plan. “The marketing mix refers
to the set of actions, or tactics, that a company uses to promote its brand or product in the
market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.”
When creating a new product, it is very important for businesses to develop a marketing
mix, as this helps them to plan and understand more and help them to succeed with their
new product. The marketing mix requires plenty of research and understanding in order to
do it the right way, and many people that are part of the business should be involved in
order to achieve success. There is also a services marketing mix which is made up from 7Ps,
adding an additional three Ps to the mix, which are process, people, and physical evidence.
Product
The product is the iPhone X; it comes with many different features and functions, including
face recognition for an easy access, a much larger screen. The quality of the iPhone X is good
and the style is simple and minimal, which is what helps attract the customers’ attention, as
the simple design makes it look appealing to the eyes and gives it a more class. The
packaging of the iPhone X is designed to keep the phone safe and
waterproof. There are also many covers designed to keep the
phone safe and secure that Apple sells alongside. The promotional
role within the product of the marketing mix has to show the
benefit of owning the product; it focuses on the features of the
product to create desire for the customers to make a purchase.
Apple promote all the features of their iPhone X when they
advertise on TV and online, they show all the things that the
customers can do such as the high quality photos they can take
using the camera, the fact that it is water proof and many other benefits. This then
encourages customers to make a purchase because of all the features and functions they
will have with the iPhone X, which overall helps Apple make more sales. Apple has a special
event every time they release a new iPhone, highlighting all the new features available in
order to promote the product.
Price
Brands have to carefully consider the price that they set for their products, because
depending on the price of their products they could either loss or gain customers. Most of
Apples iPhone are quite high priced; this is because of their quality and also their
sophisticated design. Apple doesn’t set their price for their
iPhone depending on the competitor phones, they fully focus
on the quality of the product and the manufacturing costs,
customers choose them over their competitors for the quality
and the experience that they may receive. The iPhone X
costed starting from £999 when it first came now, right now
currently the price has been reduced. The role that promotion
has in the pricing of the product is that it should send the
1
The role of promotion within the marketing mix
The marketing mix is a strategy tool that businesses use to plan. “The marketing mix refers
to the set of actions, or tactics, that a company uses to promote its brand or product in the
market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.”
When creating a new product, it is very important for businesses to develop a marketing
mix, as this helps them to plan and understand more and help them to succeed with their
new product. The marketing mix requires plenty of research and understanding in order to
do it the right way, and many people that are part of the business should be involved in
order to achieve success. There is also a services marketing mix which is made up from 7Ps,
adding an additional three Ps to the mix, which are process, people, and physical evidence.
Product
The product is the iPhone X; it comes with many different features and functions, including
face recognition for an easy access, a much larger screen. The quality of the iPhone X is good
and the style is simple and minimal, which is what helps attract the customers’ attention, as
the simple design makes it look appealing to the eyes and gives it a more class. The
packaging of the iPhone X is designed to keep the phone safe and
waterproof. There are also many covers designed to keep the
phone safe and secure that Apple sells alongside. The promotional
role within the product of the marketing mix has to show the
benefit of owning the product; it focuses on the features of the
product to create desire for the customers to make a purchase.
Apple promote all the features of their iPhone X when they
advertise on TV and online, they show all the things that the
customers can do such as the high quality photos they can take
using the camera, the fact that it is water proof and many other benefits. This then
encourages customers to make a purchase because of all the features and functions they
will have with the iPhone X, which overall helps Apple make more sales. Apple has a special
event every time they release a new iPhone, highlighting all the new features available in
order to promote the product.
Price
Brands have to carefully consider the price that they set for their products, because
depending on the price of their products they could either loss or gain customers. Most of
Apples iPhone are quite high priced; this is because of their quality and also their
sophisticated design. Apple doesn’t set their price for their
iPhone depending on the competitor phones, they fully focus
on the quality of the product and the manufacturing costs,
customers choose them over their competitors for the quality
and the experience that they may receive. The iPhone X
costed starting from £999 when it first came now, right now
currently the price has been reduced. The role that promotion
has in the pricing of the product is that it should send the
1
