Version 1
x 1
,Version 1
x 2
,TEST BANK FOR x x
Marketing Management 4th EditionMark Johnston Greg Marshall
x x x x x x
Chapter 1 x
Student name: x
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x x x x x x x x x x x x x x x
1) A commonly held misconception about marketing is that it is all about advertising and sel
x x x x x x x x x x x x x x
ling.
1) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation
x x x
Learning Objective : 01-x x x
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
x x x x x x x x x x x x x x x
ng Management Defined
x x
Bloom's : Remember Diffi
x x x
culty : 1 Easy Gradable : a
x x x x x x
utomatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x x x x x x x x x x x x x x x
2) Marketing is relevant only to people in the organization who work directly in the marketing de
x x x x x x x x x x x x x x x
partment.
2) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation Bloom's : Und
x x x x x x
erstand
Difficulty : 2 Medium x x x
Learning Objective : 01-x x x
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
x x x x x x x x x x x x x x x
ng Management Defined
x x
Gradable : automatic x x
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x x x x x x x x x x x x x x x x x x
Version 1 x 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions, a
x x x x x x x x x x x x
nd processes for creating, communicating, delivering, and exchanging offerings that have val
x x x x x x x x x x x
ue for customers, clients, partners, and society at large.”
x x x x x x x x
3) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation
x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Bloom's : Remember x x
Difficulty : 1 Easy x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con Gradable : automatic
x x x x x x x x x x x x x x x
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x x x x x x x x x x x x x x x
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise ha
x x x x x x x x x x x x x x x
s only two business functions: marketing and innovation.
x x x x x x x
4) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation Bloom's : Re
x x x x x x
member
Difficulty : 1 Easy x x x
Topic : The Concept of Customer Value
x x x x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con Gradable : automatic
x x x x x x x x x x x x x x x
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x x x x x x x x x x x x x x x x x x
5) Sustainability refers to business practices that prolong the life cycle of a product.
x x x x x x x x x x x x
5) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation Blox x x x
om's : Understand
x x
Difficulty : 2 Medium x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
x x x x x x x x x x x x x x x
Gradable : automatic x x
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x x x x x x x x x x x x x x x
Version 1 x 4
x 1
,Version 1
x 2
,TEST BANK FOR x x
Marketing Management 4th EditionMark Johnston Greg Marshall
x x x x x x
Chapter 1 x
Student name: x
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x x x x x x x x x x x x x x x
1) A commonly held misconception about marketing is that it is all about advertising and sel
x x x x x x x x x x x x x x
ling.
1) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation
x x x
Learning Objective : 01-x x x
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
x x x x x x x x x x x x x x x
ng Management Defined
x x
Bloom's : Remember Diffi
x x x
culty : 1 Easy Gradable : a
x x x x x x
utomatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x x x x x x x x x x x x x x x
2) Marketing is relevant only to people in the organization who work directly in the marketing de
x x x x x x x x x x x x x x x
partment.
2) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation Bloom's : Und
x x x x x x
erstand
Difficulty : 2 Medium x x x
Learning Objective : 01-x x x
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
x x x x x x x x x x x x x x x
ng Management Defined
x x
Gradable : automatic x x
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x x x x x x x x x x x x x x x x x x
Version 1 x 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions, a
x x x x x x x x x x x x
nd processes for creating, communicating, delivering, and exchanging offerings that have val
x x x x x x x x x x x
ue for customers, clients, partners, and society at large.”
x x x x x x x x
3) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation
x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Bloom's : Remember x x
Difficulty : 1 Easy x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con Gradable : automatic
x x x x x x x x x x x x x x x
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x x x x x x x x x x x x x x x
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise ha
x x x x x x x x x x x x x x x
s only two business functions: marketing and innovation.
x x x x x x x
4) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking Accessibi
x x x x
lity : Keyboard Navigation Bloom's : Re
x x x x x x
member
Difficulty : 1 Easy x x x
Topic : The Concept of Customer Value
x x x x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con Gradable : automatic
x x x x x x x x x x x x x x x
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x x x x x x x x x x x x x x x x x x
5) Sustainability refers to business practices that prolong the life cycle of a product.
x x x x x x x x x x x x
5) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation Blox x x x
om's : Understand
x x
Difficulty : 2 Medium x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Learning Objective : 01-
x x x
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
x x x x x x x x x x x x x x x
Gradable : automatic x x
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x x x x x x x x x x x x x x x
Version 1 x 4
