Sadia Hussain Unit 3 - Introduction to Marketing
Comparison between Apple and McDonalds’
Techniques Summary of how Apple Summary of how Comparison
uses the technique McDonald's to use
the technique
Market McDonalds and Apple both use market
penetration TV advertising TV advertising penetration strategies to sell more of their
Advertising using social Offers and deals existing products to their existing market, by
media – Facebook, Happy Meal using advertising, promotion and by lowering
Instagram Drive through the price. Both use TV advertising to sell their
Free customer service for McDelivery - App products. Apple has created unique ads for
up to 2 years Seasonal products their products; they make sure that their ads
Free delivery cover all the important elements of the
Releasing a new updated products in order to show the customers the
version of the same benefits of purchasing the products. Apple
product. keeps their ads looking simple but powerful at
the same time. McDonald's are quite the
opposite of Apple when it comes to
advertisements, there is a lot happening and
energy in their ads, which helps promote their
food.
The difference between McDonalds and Apple
is that McDonald's regularly offer deals on their
food. However, Apple does not offer deals and
discounts very often on their products, but they
do lower price on their older version of the
products every time they release a new model,
in order to make sure that the older models are
sold. Another difference between the business
the way they approach to market penetration is
that Apple provides customers with a free
delivery all their products that customers
purchase from their website except for the
printed products, however, McDonald’s charge
the customers for the fast food delivery, but
McDonald’s provide the customers with
McDelivery, the customers can use the app to
order their food and the restaurant will deliver
it straight to their door.
McDonald's have a drive-through for their
existing customers, to make it easier for them
to purchase the food and encourage them to,
this is something Apple does not have because
they are a technology company. Both
businesses use social media advertising for
1
Comparison between Apple and McDonalds’
Techniques Summary of how Apple Summary of how Comparison
uses the technique McDonald's to use
the technique
Market McDonalds and Apple both use market
penetration TV advertising TV advertising penetration strategies to sell more of their
Advertising using social Offers and deals existing products to their existing market, by
media – Facebook, Happy Meal using advertising, promotion and by lowering
Instagram Drive through the price. Both use TV advertising to sell their
Free customer service for McDelivery - App products. Apple has created unique ads for
up to 2 years Seasonal products their products; they make sure that their ads
Free delivery cover all the important elements of the
Releasing a new updated products in order to show the customers the
version of the same benefits of purchasing the products. Apple
product. keeps their ads looking simple but powerful at
the same time. McDonald's are quite the
opposite of Apple when it comes to
advertisements, there is a lot happening and
energy in their ads, which helps promote their
food.
The difference between McDonalds and Apple
is that McDonald's regularly offer deals on their
food. However, Apple does not offer deals and
discounts very often on their products, but they
do lower price on their older version of the
products every time they release a new model,
in order to make sure that the older models are
sold. Another difference between the business
the way they approach to market penetration is
that Apple provides customers with a free
delivery all their products that customers
purchase from their website except for the
printed products, however, McDonald’s charge
the customers for the fast food delivery, but
McDonald’s provide the customers with
McDelivery, the customers can use the app to
order their food and the restaurant will deliver
it straight to their door.
McDonald's have a drive-through for their
existing customers, to make it easier for them
to purchase the food and encourage them to,
this is something Apple does not have because
they are a technology company. Both
businesses use social media advertising for
1
