Sadia Hussain Unit 3
P6/M3 - Marketing Mix
Introduction
‘’The marketing mix refers to the set of actions, or tactics, that a company uses
to promote its brand or product in the market. The 4Ps make up a typical
marketing mix - Price, Product, Promotion and Place. ‘’ When creating a new
product, it is very important for businesses to develop a marketing mix, as this
helps them to plan and understand more and help them to succeed with their
new product. The marketing mix requires plenty of research and
understanding in order to do it the right way, and many people that are part of
the business should be involved to achieve success.
The new product that I will develop a marketing mix is
for IPhone XI by Apple which will come after their
latest releases: IPhone X.
IPhone XI
Product
The IPhone XI will have many different features and functions,
including a touch screen, a home button on the front of the phone
for an easy access to home screen of the phone and triple camera
lenses. The iPhone XI will also have face recognition for an easy
access. The new Phone will also allow users to access to Wi-Fi, will
have plenty of storage, a good quality camera lenses etc. The
quality of the iPhone XI will be good and the style will be simple
and minimal, which is what helps attract the customers’ attention, as the
simple design makes it look appealing to the eyes and gives it a more class.
When customers purchase the new phone, they will get a free repair and
support service which is one of the benefit, but it is only for a certain amount
of years, after the time is up the customers have to pay for their repairs. The
packaging of the iPhone XI will be designed to keep the phone safe. The phone
will be placed in a box which is made from quality materials, and underneath
the phone will include the accessories such as headphones etc. Which is
another one of the benefits, the iPhone XI will come with high quality
accessories. There will be many covers designed to keep the phone safe and
secure.
Price
P6/M3 - Marketing Mix
Introduction
‘’The marketing mix refers to the set of actions, or tactics, that a company uses
to promote its brand or product in the market. The 4Ps make up a typical
marketing mix - Price, Product, Promotion and Place. ‘’ When creating a new
product, it is very important for businesses to develop a marketing mix, as this
helps them to plan and understand more and help them to succeed with their
new product. The marketing mix requires plenty of research and
understanding in order to do it the right way, and many people that are part of
the business should be involved to achieve success.
The new product that I will develop a marketing mix is
for IPhone XI by Apple which will come after their
latest releases: IPhone X.
IPhone XI
Product
The IPhone XI will have many different features and functions,
including a touch screen, a home button on the front of the phone
for an easy access to home screen of the phone and triple camera
lenses. The iPhone XI will also have face recognition for an easy
access. The new Phone will also allow users to access to Wi-Fi, will
have plenty of storage, a good quality camera lenses etc. The
quality of the iPhone XI will be good and the style will be simple
and minimal, which is what helps attract the customers’ attention, as the
simple design makes it look appealing to the eyes and gives it a more class.
When customers purchase the new phone, they will get a free repair and
support service which is one of the benefit, but it is only for a certain amount
of years, after the time is up the customers have to pay for their repairs. The
packaging of the iPhone XI will be designed to keep the phone safe. The phone
will be placed in a box which is made from quality materials, and underneath
the phone will include the accessories such as headphones etc. Which is
another one of the benefits, the iPhone XI will come with high quality
accessories. There will be many covers designed to keep the phone safe and
secure.
Price
