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Sales Management-Exam Questions And Answers 2025/2026 Update With Complete Solutions (Graded A+) Detailed Answers!!
Preview 2 out of 6 pages
SALES MANAGEMENT-EXAM QUESTIONS AND ANSWERS 2025/2026 UPDATE WITH COMPLETE SOLUTIONS (GRADED A+) DETAILED ANSWERS!! sales management planning process -analyze the situation -set goals and objectives- determine market potential and forecast sales - develop strategies - Allocate resources and develop budgets - implement the plan - evaluate and control Growth share matrix -1.Stars 2.Cash Cows 3. Problem children 4. dogs Stars -produce a lot of $ b/c high market share but consume large amounts of cash b/c of high growth. if maintained or extended, they become cash cows Cash Cows - leaders in mature markets. produce more cash then they consume
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