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Digital Event - 🧠 ANSWER ✔✔An online event at a specific point in time, live, or
simulated live which engages a unique, targeted audience
Continuum of Digital - 🧠 ANSWER ✔✔Webinar or webcast, live stream, virtual
event, hybrid event, perpetual digital commumity / online 365
90 days - 🧠 ANSWER ✔✔Launch plan should include how comtent will be
accessed, by wh and for how long. On demand archiving is typically ----days.
However, many organizations are using digital platforms to deliver ongoing events
and access to content
Webinar or Webcast - 🧠 ANSWER ✔✔A live or recorded presentation broadcast
over the Internet. Typically uses streaming technology which broadcasts audio
and/or video from a single source to multiple participants
,Backchannel - 🧠 ANSWER ✔✔Audience members chatting between themselves
and with the speaker
Simulated Live / On Demand - 🧠 ANSWER ✔✔A technique related to a webinar
and webcasting that is NOT considered a digital event in its own right
Simulated Live - 🧠 ANSWER ✔✔The practice of streaming content captured
previously as though it were occurring live. Typically content is promoted as live.
This type of content is often integrated into a broader digital event experience. It is
a subset of live stream.
On Demand - 🧠 ANSWER ✔✔The practice of making previously recorded content
available when needed or required. It is not considered a digital event on its own,
but often integrated into a broader digital event or experience.
Virtual Event - 🧠 ANSWER ✔✔A live digital event that uses one of the 2D or 3D
virtual platforms often hosted in a virtual world combined with broadcast
multimedia formats. Event can be produced one-time only, or annually, or be
combined with a perpetual digital community or engagement. May or may not be
at the same time as a F2F event.
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,Virtual Event - 🧠 ANSWER ✔✔May include elements found in F2F events such as
trade shows or job fairs. Exhibitors create and staff virtual booths and include
videos, PDFs and chat with attendees.
2D / 3D Platforms - 🧠 ANSWER ✔✔Technology platforms that are typically used
to create virtual events
2D Virtual Platform - 🧠 ANSWER ✔✔A virtual platform that is similar to a
standard desktop user interface where the user points and clicks. Platform offers
media streaming (audio and video), on demand and chat features. Some platforms
also have content capture, content hosting and delivery including: registration,
ecommerce, password protection, and analytics. More and more these platforms
are mucking social media experiences.
3D Virtual Platform - 🧠 ANSWER ✔✔Serves as a virtual world where users
assume an avatar and explore the environment. Used often to explore convention
centers, hotels, and traditional meeting spaces, and untraditional environments.
Some platforms are not intuitive and have steep learning curves. Offer media
streaming, on demand and chat features. This platform was the dominant approach
used in the early to mid 2000s
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, Hybrid Event - 🧠 ANSWER ✔✔A live, F2F meeting that also provides some type
of digital/virtual component for a remote live audience. Often it includes satellite
in-person activities conducted remotely from the main F2F mtg (ie a conference in
one location, with extensions to local sales offices where customers can attend
virtually while interacting live with sales staff/peers).
Immersive Digital Environment or Community - 🧠 ANSWER ✔✔Combines a
number of the digital experiences into one robust, online experience that persists
year-round and enables a wide variety of ongoing audience interactions.
Interactions might include the availability of on demand content, webcasts, or
hybrid events where there is a digital event occurring in the community with a live
event.
Technologies used to produce digital events - 🧠 ANSWER ✔✔Video streaming,
video conferencing, content capture, web or online portals, hosting. They are NOT
considered digital events in their own right
Digital Event Strategist - 🧠 ANSWER ✔✔A person who applies the knowledge,
skills, tools, and techniques, necessary to create an online engagement with one or
more targeted audiences, designed to meet specific objectives outlined by the
organization.
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STATEMENT. ALL RIGHTS RESERVED