MNG3701
Assignment 1
Semester 2
Due August 2025
,MNG3701
Assignment 01
Semester 2
Due August 2025
EXCEPTIONAL ANSWERS
Clicks Group Limited: Strategic Vision, Responsible Management & SDG Commitment
Question 1: Vision, Mission, Management, and Strategic Planning
a) Difference Between a Vision and Mission Statement (2 marks)
A vision statement expresses an organisation’s aspirational future, serving as a
motivational force that shapes strategic intent. It describes what the organisation seeks
to become. For example, Clicks Group Limited’s vision may highlight its aim to be “the
most accessible and trusted provider of health and wellness solutions in Southern
Africa.”
A mission statement, on the other hand, outlines the organisation’s current purpose,
specifying what it does, for whom, and how. For instance, Clicks’ mission may focus on
delivering affordable, high-quality healthcare and beauty products via a trusted
pharmacy-retail network.
Strategic Insight: The vision provides long-term direction and inspires innovation. The
mission informs tactical decisions and operational focus. Misalignment between the two
often leads to poor strategy execution, especially in fast-evolving sectors like retail
healthcare.
, b) Ms. Lorraine Mthombeni’s Management Level and Duties (3 marks)
As a Store Manager at Clicks in Pretoria, Ms. Lorraine Mthombeni functions at the
middle management level. This level is essential for converting executive strategy into
actionable store-level operations.
Key Duties:
• Operational Oversight: She ensures smooth daily operations, including
inventory management, regulatory compliance, and service delivery consistent
with Clicks’ promise of accessibility and affordability.
• Team Leadership: Ms. Mthombeni leads and motivates frontline staff, promotes
compliance with company policies like diversity and safety, and nurtures a
customer-first culture.
• Performance Monitoring: She tracks sales data, manages ClubCard
engagement, and aligns team output with broader goals such as expanding store
reach and increasing customer loyalty.
Strategic Insight: Middle managers like Ms. Mthombeni are strategic translators.
According to a 2023 PwC report, middle management influences nearly 60% of
operational outcomes in retail due to their proximity to both data and execution.
Assignment 1
Semester 2
Due August 2025
,MNG3701
Assignment 01
Semester 2
Due August 2025
EXCEPTIONAL ANSWERS
Clicks Group Limited: Strategic Vision, Responsible Management & SDG Commitment
Question 1: Vision, Mission, Management, and Strategic Planning
a) Difference Between a Vision and Mission Statement (2 marks)
A vision statement expresses an organisation’s aspirational future, serving as a
motivational force that shapes strategic intent. It describes what the organisation seeks
to become. For example, Clicks Group Limited’s vision may highlight its aim to be “the
most accessible and trusted provider of health and wellness solutions in Southern
Africa.”
A mission statement, on the other hand, outlines the organisation’s current purpose,
specifying what it does, for whom, and how. For instance, Clicks’ mission may focus on
delivering affordable, high-quality healthcare and beauty products via a trusted
pharmacy-retail network.
Strategic Insight: The vision provides long-term direction and inspires innovation. The
mission informs tactical decisions and operational focus. Misalignment between the two
often leads to poor strategy execution, especially in fast-evolving sectors like retail
healthcare.
, b) Ms. Lorraine Mthombeni’s Management Level and Duties (3 marks)
As a Store Manager at Clicks in Pretoria, Ms. Lorraine Mthombeni functions at the
middle management level. This level is essential for converting executive strategy into
actionable store-level operations.
Key Duties:
• Operational Oversight: She ensures smooth daily operations, including
inventory management, regulatory compliance, and service delivery consistent
with Clicks’ promise of accessibility and affordability.
• Team Leadership: Ms. Mthombeni leads and motivates frontline staff, promotes
compliance with company policies like diversity and safety, and nurtures a
customer-first culture.
• Performance Monitoring: She tracks sales data, manages ClubCard
engagement, and aligns team output with broader goals such as expanding store
reach and increasing customer loyalty.
Strategic Insight: Middle managers like Ms. Mthombeni are strategic translators.
According to a 2023 PwC report, middle management influences nearly 60% of
operational outcomes in retail due to their proximity to both data and execution.
