Stories waiting in Paris.
In the multi-modal text, the transcript presents travelling to Paris by the Eurostar as an
anticipated adventure with many opportunities. Throughout the text the French narrator
doesn't explicitly say what the advert refers to, instead they use deictic expressions such as
'him,' 'her,' "there,' and 'here.' Simple language is used to show the simplicity of Paris itself.
The direct address of the advertisement, 'you,' draws the audience into the advert.
Repetition of the words 'maybe', 'perhaps,' 'you will,' and 'you could,' suggests the
excitement of opportunities in Paris. Visual contrasts combined with prepositions, "this,'
"that,' 'up,' 'down,' 'here,' 'there,' and personal pronouns such as 'him,' 'her,' 'them,'
provide the audience with full context to understand presentation of Paris. The final line of
the transcript uses a declarative sentence, 'Stories are waiting’, making a point, which
excites the audience to respond.