Introduction
How the media effects and influences sport in the UK:
Television
Rule changes and the influence of rules on the sport
Timeouts
Newspapers and magazines
The internet
How the technology effects and influences sport in the UK:
Clothing and personal equipment
Cameras and video analysis
Drug testing equipment, Lactate threshold training, Blood lactate testing, hyperbaric chambers
Computer game applications and internet linked data transfer from personal products
Conclusion
Bibliography
, Introduction
In this assignment I will produce a written report describing the effect and influence of the media on a sport in
the UK that I will select. I will then offer further insight and be able to explain how the media influences my
chosen sport. In the report I will include and explore the effects of the following: television, increased
participation, event programming, sponsorship, advertising, broadcasting rights, national events, influence of
rules on the game, spectatorism, punditry, narrative technique, rule changes, timeouts, local and national
press – e.g. magazines, sensationalism, gender imbalance, jingoism, internet – e.g. chat rooms, fan sites,
merchandising.
Following this, I will describe the impacts of technology on my chosen sport. I will then further my description
to fully justify the effects of technology on my chosen sport and I will include examples in order to support my
explanation1. In this section of my written report I will include and research the following: clothing; personal
equipment; cameras – e.g. replay; freeze frame; analysis – e.g. drug testing equipment, video analysis,
computer game applications, lactate threshold training, blood lactate testing, hyperbaric chambers, internet
linked data transfer from personal products, computer/video analysis.
How the media effects and influences sport in the UK:
In this day and age, media are sport are linked; one is practically inconceivable without the other. Sports would
be nowhere near as popular or exist on a such a massive scale today without the media coverage that they
obtain from large well-known companies. Due to this, the majority of people, whether or not they play sports
or are a sports spectator, are aware of sport through the media. This includes sport on both a local, national
and international basis. The media is a powerful voice for sport and as a result has massive influence over it,
whether it’s on a small scale e.g. school sports newsletters, or a massive one e.g. worldwide TV coverage.
Television
This influence and effect that the media can have on modern day sport can be seen most evidently in Football.
One of the key media aspects where the effect on football can be clearly seen is the television. Television is
one of the most widely used forms of media, which is shown by the fact that 99% of all households own a TV.
As long as people have a TV license, then everyone has access to view the majority of the football matches that
are broadcasted. This therefore allows people to have access to and watch live games from home without
having to pay to go and watch the match live. Although football is considered to be the most popular sport in
the world, the continuous broadcasting of matches via the TV enables people on both a national and
international scale to have the opportunity to watch a game of football. This can also have an effect on the
sport because by watching games on TV, people might be influenced and encouraged to get more involved in
the sport, whether this being by getting involved physically and joining a local team which increases
participation in the sport or watching more matches and actively supporting their local team. Important
football matches are also constantly advertised on TV on sports specific channels and on channels that aren’t
necessarily sports related. This has an effect on the sport as it will increase the exposure of the sport;
especially to those who aren’t necessarily very familiar with it; which could lead to an overall increase in
viewing and spectorship which could also result in a long-term increase in participation.
TV also gives people the opportunity to understand the sport on a more in-depth level, more so than they
would be able to by just watching the match alone. One way in which this is able to happen is through punditry
and narrative technique. Punditry is when people; who are often past players; provide commentary and give
their opinions on matches both before, during and after. Pundits and the way in which they ‘narrate’ matches
can have an influence on the sport because they can affect the way people view the game. This is because they
are given time to watch situations and evaluate and analyse in order to form opinions on certain aspects of the
game. This can be a positive thing as it can expand people’s knowledge and understanding of the sport on a
How the media effects and influences sport in the UK:
Television
Rule changes and the influence of rules on the sport
Timeouts
Newspapers and magazines
The internet
How the technology effects and influences sport in the UK:
Clothing and personal equipment
Cameras and video analysis
Drug testing equipment, Lactate threshold training, Blood lactate testing, hyperbaric chambers
Computer game applications and internet linked data transfer from personal products
Conclusion
Bibliography
, Introduction
In this assignment I will produce a written report describing the effect and influence of the media on a sport in
the UK that I will select. I will then offer further insight and be able to explain how the media influences my
chosen sport. In the report I will include and explore the effects of the following: television, increased
participation, event programming, sponsorship, advertising, broadcasting rights, national events, influence of
rules on the game, spectatorism, punditry, narrative technique, rule changes, timeouts, local and national
press – e.g. magazines, sensationalism, gender imbalance, jingoism, internet – e.g. chat rooms, fan sites,
merchandising.
Following this, I will describe the impacts of technology on my chosen sport. I will then further my description
to fully justify the effects of technology on my chosen sport and I will include examples in order to support my
explanation1. In this section of my written report I will include and research the following: clothing; personal
equipment; cameras – e.g. replay; freeze frame; analysis – e.g. drug testing equipment, video analysis,
computer game applications, lactate threshold training, blood lactate testing, hyperbaric chambers, internet
linked data transfer from personal products, computer/video analysis.
How the media effects and influences sport in the UK:
In this day and age, media are sport are linked; one is practically inconceivable without the other. Sports would
be nowhere near as popular or exist on a such a massive scale today without the media coverage that they
obtain from large well-known companies. Due to this, the majority of people, whether or not they play sports
or are a sports spectator, are aware of sport through the media. This includes sport on both a local, national
and international basis. The media is a powerful voice for sport and as a result has massive influence over it,
whether it’s on a small scale e.g. school sports newsletters, or a massive one e.g. worldwide TV coverage.
Television
This influence and effect that the media can have on modern day sport can be seen most evidently in Football.
One of the key media aspects where the effect on football can be clearly seen is the television. Television is
one of the most widely used forms of media, which is shown by the fact that 99% of all households own a TV.
As long as people have a TV license, then everyone has access to view the majority of the football matches that
are broadcasted. This therefore allows people to have access to and watch live games from home without
having to pay to go and watch the match live. Although football is considered to be the most popular sport in
the world, the continuous broadcasting of matches via the TV enables people on both a national and
international scale to have the opportunity to watch a game of football. This can also have an effect on the
sport because by watching games on TV, people might be influenced and encouraged to get more involved in
the sport, whether this being by getting involved physically and joining a local team which increases
participation in the sport or watching more matches and actively supporting their local team. Important
football matches are also constantly advertised on TV on sports specific channels and on channels that aren’t
necessarily sports related. This has an effect on the sport as it will increase the exposure of the sport;
especially to those who aren’t necessarily very familiar with it; which could lead to an overall increase in
viewing and spectorship which could also result in a long-term increase in participation.
TV also gives people the opportunity to understand the sport on a more in-depth level, more so than they
would be able to by just watching the match alone. One way in which this is able to happen is through punditry
and narrative technique. Punditry is when people; who are often past players; provide commentary and give
their opinions on matches both before, during and after. Pundits and the way in which they ‘narrate’ matches
can have an influence on the sport because they can affect the way people view the game. This is because they
are given time to watch situations and evaluate and analyse in order to form opinions on certain aspects of the
game. This can be a positive thing as it can expand people’s knowledge and understanding of the sport on a
