AIPMM CPM CERTIFICATION 2025 QUESTIONS WITH
ANSWERS RATED A+
✔✔Service - ✔✔Product that is not embodied in a physical good and that typically
effects some change in another product, person, or institution (example: painted nails)
✔✔4 P's of Marketing - ✔✔Product, Price, Place, Promotion
✔✔3 P's of Service - ✔✔People, Process, Physical proof
✔✔Product line - ✔✔a group of closely related product items with similar attributes or
target markets (iPhones)
✔✔Fill considerations - ✔✔Product attributes - fuel type, engine size, capacity, size
✔✔Stretch considerations - ✔✔Buying power, target customer
✔✔Product line extension - ✔✔the use of an established product brand name for a new
item in the same product category.
✔✔Product width/breadth - ✔✔Number of different product categories offered by
company
✔✔Product depth - ✔✔Number of product lines in each category
✔✔Product length - ✔✔Number of products offered in each product line
✔✔Style lifecycle - ✔✔Basic and distinct mode of expression; Once accepted,
popularity will vary over time
✔✔Fad lifecycle - ✔✔Gain rapid acceptance, peak early, and decline quickly; attract
limited market; novel that may not address basic needs
✔✔Fashion lifecycle - ✔✔Currently accepted or popular style; gains acceptance, peaks,
then declines; tend to go in cycles with generations
✔✔Diffusion of innovation model - ✔✔innovators, early adopters, early majority, late
majority, laggards
✔✔Incremental innovation - ✔✔Small advancement beyond what already exists
✔✔Radicial/discontinuous/breakthrough innovation - ✔✔Large changes to an existing
landscape; redefines attributes of a product (ex. adding mobility to phone)
, ✔✔Disruptive innovation - ✔✔Creating value along a different dimension, disrupting
incumbent companies and markets
✔✔Boston Consulting Group Matrix - ✔✔Evaluates market growth rate and relative
market share - stars, question marks, cash cows, dogs
✔✔Hold strategy - ✔✔High market share/ low market growth; remain with current
position (cash cows); maintain marketing effort
✔✔Build strategy - ✔✔Low market share/ high growth market; necessary for a question
mark with potential to be a star.
✔✔Harvest strategy - ✔✔A corporate-level strategy through which a company seeks to
gain short-term profits while phasing out a product line or exiting a market; appropriate
for weak products where sale is unavailable or there are high exit barriers
✔✔Divest strategy - ✔✔sell or phase out the business unit and use the resources
elsewhere -- dogs; could be viable product, but not within our organization
✔✔GE McKinsey Matrix - ✔✔Evaluates product based on industry attractiveness and
business position on high, medium, low scale
✔✔Ansoff product-market expansion grid - ✔✔Portfolio-planning tool for identifying
company growth opportunities through market penetration, market development,
product development, or diversification
✔✔Market penetration strategy - ✔✔For existing products and markets; using this
strategy, company grows by increasing the sales of its current product lines to its
existing markets without changing the product (example: baking soda)
✔✔Market development strategy - ✔✔New markets, existing products; a growth
strategy that employs the existing marketing offering (product) to reach new market
segments
✔✔Product development strategy - ✔✔Existing market, new product; a growth strategy
that offers a new product or service to a firm's current target market
✔✔Diversification strategy - ✔✔New market and new product; a growth strategy
whereby a firm introduces a new product or service to a market segment that it does not
currently serve
✔✔Porter's Generic Strategies - ✔✔Looks at competitive scope and competitive
advantage; cost leadership (Walmart), differentiation (Apple, Target), cost focus (Aldi),
differentiation focus (Trader Joe's)
ANSWERS RATED A+
✔✔Service - ✔✔Product that is not embodied in a physical good and that typically
effects some change in another product, person, or institution (example: painted nails)
✔✔4 P's of Marketing - ✔✔Product, Price, Place, Promotion
✔✔3 P's of Service - ✔✔People, Process, Physical proof
✔✔Product line - ✔✔a group of closely related product items with similar attributes or
target markets (iPhones)
✔✔Fill considerations - ✔✔Product attributes - fuel type, engine size, capacity, size
✔✔Stretch considerations - ✔✔Buying power, target customer
✔✔Product line extension - ✔✔the use of an established product brand name for a new
item in the same product category.
✔✔Product width/breadth - ✔✔Number of different product categories offered by
company
✔✔Product depth - ✔✔Number of product lines in each category
✔✔Product length - ✔✔Number of products offered in each product line
✔✔Style lifecycle - ✔✔Basic and distinct mode of expression; Once accepted,
popularity will vary over time
✔✔Fad lifecycle - ✔✔Gain rapid acceptance, peak early, and decline quickly; attract
limited market; novel that may not address basic needs
✔✔Fashion lifecycle - ✔✔Currently accepted or popular style; gains acceptance, peaks,
then declines; tend to go in cycles with generations
✔✔Diffusion of innovation model - ✔✔innovators, early adopters, early majority, late
majority, laggards
✔✔Incremental innovation - ✔✔Small advancement beyond what already exists
✔✔Radicial/discontinuous/breakthrough innovation - ✔✔Large changes to an existing
landscape; redefines attributes of a product (ex. adding mobility to phone)
, ✔✔Disruptive innovation - ✔✔Creating value along a different dimension, disrupting
incumbent companies and markets
✔✔Boston Consulting Group Matrix - ✔✔Evaluates market growth rate and relative
market share - stars, question marks, cash cows, dogs
✔✔Hold strategy - ✔✔High market share/ low market growth; remain with current
position (cash cows); maintain marketing effort
✔✔Build strategy - ✔✔Low market share/ high growth market; necessary for a question
mark with potential to be a star.
✔✔Harvest strategy - ✔✔A corporate-level strategy through which a company seeks to
gain short-term profits while phasing out a product line or exiting a market; appropriate
for weak products where sale is unavailable or there are high exit barriers
✔✔Divest strategy - ✔✔sell or phase out the business unit and use the resources
elsewhere -- dogs; could be viable product, but not within our organization
✔✔GE McKinsey Matrix - ✔✔Evaluates product based on industry attractiveness and
business position on high, medium, low scale
✔✔Ansoff product-market expansion grid - ✔✔Portfolio-planning tool for identifying
company growth opportunities through market penetration, market development,
product development, or diversification
✔✔Market penetration strategy - ✔✔For existing products and markets; using this
strategy, company grows by increasing the sales of its current product lines to its
existing markets without changing the product (example: baking soda)
✔✔Market development strategy - ✔✔New markets, existing products; a growth
strategy that employs the existing marketing offering (product) to reach new market
segments
✔✔Product development strategy - ✔✔Existing market, new product; a growth strategy
that offers a new product or service to a firm's current target market
✔✔Diversification strategy - ✔✔New market and new product; a growth strategy
whereby a firm introduces a new product or service to a market segment that it does not
currently serve
✔✔Porter's Generic Strategies - ✔✔Looks at competitive scope and competitive
advantage; cost leadership (Walmart), differentiation (Apple, Target), cost focus (Aldi),
differentiation focus (Trader Joe's)
