AIPMM - CPM PRACTICE EXAM Questions And Answers With Verified Solutions 100% Correct!!!

AIPMM - CPM PRACTICE EXAM
Questions And Answers With Verified
Solutions 100% Correct!!!
Nature and Characteristics of a Service
 Intangibility
 Inseparability
 Variability
 Perishability


What are the 4 Kotler's Market Strategies?
 Product
 Price
 Promotion
 Place


What are Porter's 5 Forces?
 Intensity of Competitive Rivalry
 Threat of New Entrants
 Threat of Substitutes
 Bargaining Power of Customers
 Bargaining Power of Suppliers


What are the 7 Phases of the Product Life Cycle (PLC)?
 Conceive

,  Plan
 Develop
 Qualify
 Launch
 Deliver
 Retire


What are the Steps of New Product Development (NPD)?
 Conceive
 Plan
 Develop
 Qualify


What is the Strategy for Existing Market/Existing Product? (Ansoff's Growth
Matrix)
 Market Penetration


What is the Strategy for Existing Market/New Product? (Ansoff's Growth
Matrix)
 Product Development


What is the Strategy for New Market/Existing Product? (Ansoff's Growth
Matrix)
 Market Development


What is the Strategy for New Market/New Product? (Ansoff's Growth
Matrix)

,  Diversification


Market Objectives and Strategies in the Product Life Cycle (PLC)
 Introduction:
o Market Objective: Gain awareness
o Competition: None
o Product: One
o Price: Skimming/Penetration
o Promotion: Educate/Inform
o Place: Limited
 Growth:
o Market Objective: Stress differentiation
o Competition: Growing
o Product: More versions
o Price: Gain market share
o Promotion: Competitive differences
o Place: More outlets
 Maturity:
o Market Objective: Maintain brand loyalty
o Competition: Many
o Product: Full
o Price: Defend market share
o Promotion: Reminder oriented
o Place: Max outlets
 Decline: