AIPMM - CPM PRACTICE EXAM 2025 NEWEST UPDATE COMPLETE Q&AS
Nature and characteristic of a service - CORRECT ANSWER intangibility inseparability variability perishability What are the 4 Kotler's Market Strategies? - CORRECT ANSWER Product Price Promotion Place What are Porter's 5 forces? - CORRECT ANSWER Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers What are the 7 phases of PLC? - CORRECT ANSWER Conceive Plan Develop Qualify Launch Deliver Retire What are the steps of NPD? (Phases) - CORRECT ANSWER Conceive Plan Develop Qualify What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) - CORRECT ANSWER Market Penetration What is the strategy for existing market/new product? (Ansoff's Growth Matrix) - CORRECT ANSWER Product Development 2 | Page What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) - CORRECT ANSWER Market Development What is the strategy for new market/new product? (Ansoff's Growth Matrix) - CORRECT ANSWER Diversification Market Objective: Gain awareness Competition: None Product: One Price: Skimming/Penetration Promotion: Educate/Inform Place: Limited - CORRECT ANSWER Introduction Market Objective: Stress differentiation Competition: Growing Product: More version Price: Gain market share Promotion: Competitive differences Place: more outlets - CORRECT ANSWER Growth Market Objective: Maintain brand loyalty Competition: Many Product: Full Price: Defend market share Promotion: Reminder oriented Place: Max outlets - CORRECT ANSWER Maturity Market Objective: Harvest/Deletion Competition: Reduced Product: Best Sellers Price: Stay profitable Promotion: Reduced Place: Few - CORRECT ANSWER Decline Owns strategy Market expert Business case dev expert Presents needs - CORRECT ANSWER Product Manager roles
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