TEST BANK
Consumer Behaviour: Buying, Having, and Being,
Canadian Edition, 9th Edition, 2024 by Michael R. Solomon,
Verified Chapters 1 – 15, Newest Version.
,Consumer`Behaviour:`Buying,`Having,`and`Being,`Cdn.`9e`(Solomon)`Chapter`1` An
`Introduction`to`Consumer`Behaviour
1) In`studying`consumers`like`Gail,`a`college`student,`marketers`often`find`it`useful`to`learn`their`i
nterests`in`music`or`clothing,`how`they`spend`their`leisure`time,`and`even`their`attitudes`about`so
cial`issues,`to`be`able`to`categorize`consumers`according`to`their`lifestyles.`This`sort`of`informati
on`is`called:
A) core`values.
B) psychographics.
C) configurations.
D) physiognomies.
`ANSWER:` B
Type:`MC
Page`Ref:`2
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
2) Tina,`a`supervisor`of`displays`for`Sears`Canada,`knows`that`attractive`displays`can`generate`
additional`sales`of`particular`items.`From`a`marketer's`perspective,`this`is:
A) a`purchase`issue.
B) a`post`purchase`issue.
C) merchandising`complexity.
D) a`loss`leader.
`ANSWER:` A
Type:`MC
Page`Ref:`3
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
3) John`is`the`vice`president`of`marketing`for`a`local`tour`guide`company.`He`is`concerned`that`
his`customers`are`not`recommending`his`company`to`their`friends.`For`John,`this`problem`is`a:
A) purchase`issue.
,B) demographic`problem.
C) prepurchase`issue.
D) post`purchase`issue.
`ANSWER:` D
Type:`MC
Page`Ref:`3
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`proces
, 4) The`expanded`view`of`the`exchange`that`includes`the`issues`that`influence`the`consumer`
before,`during,`and`after`a`purchase`is`called:
A) the`value.
B) the`strategic`focus.
C) the`pre-sell`strategy.
D) the`consumption`process.`
ANSWER:` D
Type:`MC
Page`Ref:`3
`Skill:` Concept
Objective:` L1-01`Consumer`behaviour`is`a`process.
5) Gail`decides`to`take`a`break`from`studying`and`goes`online`to`check`things`out.`She`connects`
with`one`of`the`product`discussion`groups`that`she`participates`in.`This`is`an`example`of`a:
A) lifestyle`discussion.
B) brand`competition.
C) consumption`community.
D) marketplace`competition.
`ANSWER:` C
Type:`MC
Page`Ref:`2
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
6) If`a`product`succeeds`in`satisfying`needs`and`is`purchased`over`and`over`again,`it`most`likely`
has`attained:
A) product`separation.
B) brand`loyalty.
C) lifestyle`variation.
D) purchase`conception.
`ANSWER:` B
Type:`MC
Page`Ref:`2
`Skill:` Concept
Objective:` L1-01`Consumer`behaviour`is`a`process.
Consumer Behaviour: Buying, Having, and Being,
Canadian Edition, 9th Edition, 2024 by Michael R. Solomon,
Verified Chapters 1 – 15, Newest Version.
,Consumer`Behaviour:`Buying,`Having,`and`Being,`Cdn.`9e`(Solomon)`Chapter`1` An
`Introduction`to`Consumer`Behaviour
1) In`studying`consumers`like`Gail,`a`college`student,`marketers`often`find`it`useful`to`learn`their`i
nterests`in`music`or`clothing,`how`they`spend`their`leisure`time,`and`even`their`attitudes`about`so
cial`issues,`to`be`able`to`categorize`consumers`according`to`their`lifestyles.`This`sort`of`informati
on`is`called:
A) core`values.
B) psychographics.
C) configurations.
D) physiognomies.
`ANSWER:` B
Type:`MC
Page`Ref:`2
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
2) Tina,`a`supervisor`of`displays`for`Sears`Canada,`knows`that`attractive`displays`can`generate`
additional`sales`of`particular`items.`From`a`marketer's`perspective,`this`is:
A) a`purchase`issue.
B) a`post`purchase`issue.
C) merchandising`complexity.
D) a`loss`leader.
`ANSWER:` A
Type:`MC
Page`Ref:`3
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
3) John`is`the`vice`president`of`marketing`for`a`local`tour`guide`company.`He`is`concerned`that`
his`customers`are`not`recommending`his`company`to`their`friends.`For`John,`this`problem`is`a:
A) purchase`issue.
,B) demographic`problem.
C) prepurchase`issue.
D) post`purchase`issue.
`ANSWER:` D
Type:`MC
Page`Ref:`3
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`proces
, 4) The`expanded`view`of`the`exchange`that`includes`the`issues`that`influence`the`consumer`
before,`during,`and`after`a`purchase`is`called:
A) the`value.
B) the`strategic`focus.
C) the`pre-sell`strategy.
D) the`consumption`process.`
ANSWER:` D
Type:`MC
Page`Ref:`3
`Skill:` Concept
Objective:` L1-01`Consumer`behaviour`is`a`process.
5) Gail`decides`to`take`a`break`from`studying`and`goes`online`to`check`things`out.`She`connects`
with`one`of`the`product`discussion`groups`that`she`participates`in.`This`is`an`example`of`a:
A) lifestyle`discussion.
B) brand`competition.
C) consumption`community.
D) marketplace`competition.
`ANSWER:` C
Type:`MC
Page`Ref:`2
`Skill:` Application
Objective:` L1-01`Consumer`behaviour`is`a`process.
6) If`a`product`succeeds`in`satisfying`needs`and`is`purchased`over`and`over`again,`it`most`likely`
has`attained:
A) product`separation.
B) brand`loyalty.
C) lifestyle`variation.
D) purchase`conception.
`ANSWER:` B
Type:`MC
Page`Ref:`2
`Skill:` Concept
Objective:` L1-01`Consumer`behaviour`is`a`process.
