X=time
Y=your focus
XY cell = details of your focus at that time
Give this one a try later!
In the context of the PLC, X/Y are defined as ...
,... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
successive phases require more resource commitment
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The term 'Phases' in the PLC is defined as ...
the series of departments which carry out value-creating activities to design, produce,
market, deliver, and support a firm's products.
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Value Chain definition
Hard factors
1. strategy - how to shape vision and strategy of the company
2. structure - right org chart, right roles and responsibilities identified
3. systems - systems and processes in place to support change or strategy
Soft factors
4. skills - right core competencies to achieve change or strategy put in place. May
mean additional training or new resources to help support required skills or
competencies needed.
5. staff - right staff
6. style - rules and standards observed by staff
7. Shared values
Give this one a try later!
, McKinsey Seven-S Framework factors (7)
To analyze portfolio
a portfolio-planning method that evaluates a company's strategic business units in
terms of their market growth rate projections and anticipated market share
*cons =
too simple
market share/growth rates may not be only determinants
only considers relationship to the market leader
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BCG Growth-share matrix definition
dividing a market into distinct groups with distinct needs, characteristics, or behavior
who might require separate products or marketing mixes.
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Market Segmentation definition
1. Planning
2. Communicationn
3. Timing
4. Effective Marketing Mix
5. Compelling Messaging
6. Budget to Achieve Goals
, 7. Message reaches target customers
8. Product Readiness
Give this one a try later!
Elements of a successful launch (8)
Market trends
business models
business cases
P&L analysis
Oppty analysis
Business Intell
Competitive Intell
Product Positioning
Product Reqs
Functional Specs
Product Roadmaps
Prod Dev Monitoring
Beta Programs
launch plans
end of life plans
Give this one a try later!
Key Activities of Product Mgmt
Top 10 things you can do to make it much easier for them to be more prone to give
you a great review.
1. Put a dedicated sr. product manager on the job
2. Start earlier, work from a timeline and hold team meetings
3. Get your materials and references together and provide to reviewers.
Y=your focus
XY cell = details of your focus at that time
Give this one a try later!
In the context of the PLC, X/Y are defined as ...
,... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
successive phases require more resource commitment
Give this one a try later!
The term 'Phases' in the PLC is defined as ...
the series of departments which carry out value-creating activities to design, produce,
market, deliver, and support a firm's products.
Give this one a try later!
Value Chain definition
Hard factors
1. strategy - how to shape vision and strategy of the company
2. structure - right org chart, right roles and responsibilities identified
3. systems - systems and processes in place to support change or strategy
Soft factors
4. skills - right core competencies to achieve change or strategy put in place. May
mean additional training or new resources to help support required skills or
competencies needed.
5. staff - right staff
6. style - rules and standards observed by staff
7. Shared values
Give this one a try later!
, McKinsey Seven-S Framework factors (7)
To analyze portfolio
a portfolio-planning method that evaluates a company's strategic business units in
terms of their market growth rate projections and anticipated market share
*cons =
too simple
market share/growth rates may not be only determinants
only considers relationship to the market leader
Give this one a try later!
BCG Growth-share matrix definition
dividing a market into distinct groups with distinct needs, characteristics, or behavior
who might require separate products or marketing mixes.
Give this one a try later!
Market Segmentation definition
1. Planning
2. Communicationn
3. Timing
4. Effective Marketing Mix
5. Compelling Messaging
6. Budget to Achieve Goals
, 7. Message reaches target customers
8. Product Readiness
Give this one a try later!
Elements of a successful launch (8)
Market trends
business models
business cases
P&L analysis
Oppty analysis
Business Intell
Competitive Intell
Product Positioning
Product Reqs
Functional Specs
Product Roadmaps
Prod Dev Monitoring
Beta Programs
launch plans
end of life plans
Give this one a try later!
Key Activities of Product Mgmt
Top 10 things you can do to make it much easier for them to be more prone to give
you a great review.
1. Put a dedicated sr. product manager on the job
2. Start earlier, work from a timeline and hold team meetings
3. Get your materials and references together and provide to reviewers.
