1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
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Levels of a product
,Product, Price, Place, Promotion
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4 P's of Marketing
political, economic, social, and technological
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PEST analysis
A good or service offered by an organization which affords a bundle of benefits both
objective (physical) and subjective (image) to a user
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Product
Rented goods services, owned-goods services, non-goods services; shared services
(consolidated and shared services by different units within an organization - finance,
HR, security)
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, Service Goods
"Stepped" price levels create an association of different quality levels
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product line pricing
strengths, weaknesses, opportunities, threats
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SWOT analysis
a method of setting prices based on customer perceptions of value
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value-based pricing
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
Give this one a try later!
Levels of a product
,Product, Price, Place, Promotion
Give this one a try later!
4 P's of Marketing
political, economic, social, and technological
Give this one a try later!
PEST analysis
A good or service offered by an organization which affords a bundle of benefits both
objective (physical) and subjective (image) to a user
Give this one a try later!
Product
Rented goods services, owned-goods services, non-goods services; shared services
(consolidated and shared services by different units within an organization - finance,
HR, security)
Give this one a try later!
, Service Goods
"Stepped" price levels create an association of different quality levels
Give this one a try later!
product line pricing
strengths, weaknesses, opportunities, threats
Give this one a try later!
SWOT analysis
a method of setting prices based on customer perceptions of value
Give this one a try later!
value-based pricing
