Test Bank for Consumer Behaviour: Buying, Having, and Being, 8th Canadian Edition by Solomon

,ConsumercBehaviour:cBuying,cHaving,candcBeing,cCdn.c8ec(Solomon)c
Chapterc1ccAncIntroductionctocConsumercBehaviour

1) IncstudyingcconsumersclikecGail,caccollegecstudent,cmarketerscoftencfindcitcusefulctoclearnctheircin
terestscincmusiccorcclothing,chowctheycspendctheircleisurectime,candcevenctheircattitudescaboutcsocial
cissues,ctocbecablectoccategorizecconsumerscaccordingctoctheirclifestyles.cThiscsortcofcinformationcisc

called:
A) corecvalues.
B) psychographics.
C) configurations.
D) physiognomies.c
Answer:c B
Type:cMC
PagecRef:c2c
Skill:c Application
Objective:c L1-01cConsumercbehaviourciscacprocess.

2) Tina,cacsupervisorcofcdisplayscforcSearscCanada,cknowscthatcattractivecdisplaysccancgenerateca
dditionalcsalescofcparticularcitems.cFromcacmarketer'scperspective,cthiscis:
A) acpurchasecissue.
B) acpostcpurchasecissue.
C) merchandisingccomplexity.
D) aclosscleader.
Answer:c A
Type:cMC
PagecRef:c3c
Skill:c Application
Objective:c L1-01cConsumercbehaviourciscacprocess.

3) Johnciscthecvicecpresidentcofcmarketingcforcaclocalctourcguideccompany.cHeciscconcernedcthatchi
sccustomerscarecnotcrecommendingchisccompanyctoctheircfriends.cForcJohn,cthiscproblemcisca:
A) purchasecissue.
B) demographiccproblem.
C) prepurchasecissue.
D) postcpurchasecissue.c
Answer:c D
Type:cMC
PagecRef:c3c
Skill:c Application
Objective:c L1-01cConsumercbehaviourciscacprocess.




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,4) Thecexpandedcviewcofcthecexchangecthatcincludescthecissuescthatcinfluencecthecconsumercb
efore,cduring,candcaftercacpurchasecisccalled:
A) thecvalue.
B) thecstrategiccfocus.
C) thecpre-sellcstrategy.
D) thecconsumptioncprocess.c
Answer:c D
Type:cMC
PagecRef:c3c
Skill:c Concept
Objective:c L1-01cConsumercbehaviourciscacprocess.

5) Gailcdecidesctoctakecacbreakcfromcstudyingcandcgoesconlinectoccheckcthingscout.cShecconnectscwi
thconecofcthecproductcdiscussioncgroupscthatcshecparticipatescin.cThisciscancexamplecofca:
A) lifestylecdiscussion.
B) brandccompetition.
C) consumptionccommunity.
D) marketplaceccompetition.c
Answer:c C
Type:cMC
PagecRef:c2c
Skill:c Application
Objective:c L1-01cConsumercbehaviourciscacprocess.

6) Ifcacproductcsucceedscincsatisfyingcneedscandciscpurchasedcovercandcovercagain,citcmostclikelycha
scattained:
A) productcseparation.
B) brandcloyalty.
C) lifestylecvariation.
D) purchasecconception.
Answer:c B
Type:cMC
PagecRef:c2c
Skill:c Concept
Objective:c L1-01cConsumercbehaviourciscacprocess.

7) Consumercbehaviourcascacdisciplinecdealscmainlycwithcwhatchappenscatcthecpointcofcpurchase.cA
nswer:c FALSE
Type:cTF
PagecRef:c3c
Skill:c Concept
Objective:c L1-01cConsumercbehaviourciscacprocess.

8) Thecexpandedcviewcofcconsumercbehaviourcrecognizescthatcthecconsumptioncprocesscincludescis
suescthatcinfluencecconsumerscbefore,cduring,candcaftercacpurchaseciscmade.
Answer:c TRUE
Type:cTF
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, PagecRef:c3c
Skill:c Concept
Objective:c L1-01cConsumercbehaviourciscacprocess.




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