AC 2.1 - Compare Campaigns for Change
Goals of campaigns:
Changes in policy, law, priorities of control agencies, funding, awareness and attitude.
You have to provide similarities and differences when comparing the campaigns. You must
compare 4 different campaigns and you also must compare your own campaign.
Similarity words :
- Similarly,
- Likewise
- Equally
Difference words :
- Unlike
- Whereas
- In contrast
- However
- Although
- Nonetheless
For each campaign :
- 4+ campaigns plus your own campaign
- Must give some background information about the campaigns. Eg. Change in policy,
Change in funding, who were the original campaigns and campaign topic
Approximately 3 sentences.
- SImilarities between campaigns.
- What forms of media were used when campaigning.
- Outcome of the campaign and has it been successful
1) Sarah’s Law - Campaign to change law
Background - The campaign was introduced by the mother of Sarah Payne, following the
murder of her child committed by a previously convicted paedophile.
Aim of Campaign - Sarah's Law was a campaign that aimed to enforce a new law. The new
law allows parents to ask their local police department about the backgrounds and
convictions of the adults affiliated with their children.
Media used by campaign - The campaign was spread through Newspaper, specifically the
‘News of the World’ newspaper. In July of the year 2000, the newspaper revealed the names
and photographs of 50 people who allegedly committed child sex offences. They threatened
to do this until they managed to publish every single paedophile in Britain. Additionally she
spoke at the police federation conference to promote this law.
Target Audience - Their predominant target audience was parents of children, encouraging
that parents must ensure their children are safe and that allowing sexual offenders to walk
among civilians causes unsafe environments for children.
, Successfulness of the Campaign - The child sex offender disclosure scheme has been
implemented in all 43 police precincts and it allows anyone to contact the police and asks if
anyone the child has contact with is a child predator. It was introduced in 2011.
Did the campaign raise awareness or reduce crime - Home Office claimed the campaign
was a success because it was effective in protecting over 200 children in 2012 alone.
1) Clare's Law - Campaign to change law
Background - The campaign was started by the father of Clare Wood, who was strangled
and set alight by her ex boyfriend. They had met through the internet but Clare ended the
relationship after finding out that he was cheating on her with multiple other women he had
met online.
Aim of the Campaign - The aim was to prevent women from getting into dangerous
relationships with those who were previously convicted of a violent crime or sexual assault.
He believed that his daughter wouldn't have ended up dead if she had known about her ex-
boyfriends violent past.
Media used by the campaign - The campaign was promoted on television, radio,
newspapers and magazines. It was even mentioned in the popular uk tv series, Coronation
Street.
Target Audience - The predominant target audience of this scheme is for young women to
learn the domestic violence background of their current partner or ex-partner.
Successfulness of the campaign - The domestic violence disclosure scheme was
introduced in 2014.
Did the campaign raise awareness or reduce crime - From the introduction of the law up
until 2022, there have been over 22,435 applications using their “Right to Ask”. In over 8,383
cases the police had found information that they deemed important to pass onto the inquirer.
1) Ann Ming’s Campaign (Double Jeopardy) - Campaign to change law
Background - Ann Ming is the mother of Julia Hogg, Julia Hogg was a 22 year old woman
who was murdered in 1989. The single suspect of the murder was Julia’s ex-boyfriend Billy
Dunlop who was found not guilty in court. 10 years later, when Dunlop was in prison for
assault of a different woman, he confessed to the guard that he was responsible for the
murder, however he could not get charged with murder due to the double jeopardy law,
which led to Ann Ming’s battle against the 800 year old law.
Aim of the campaign - The aim of the campaign was to change the double jeopardy law,
which meant that a person is unable to get trailed for the same crime twice.
Media used by the campaign - Ann Ming campaigned for the change in law through
Newspaper and petitions. She was featured in the ‘News of the World’ newspaper, where
her petition gained over 700k signatures.
Target Audience - The general public was the main target audience of this campaign , to
urge them that this law is unjust and her daughter deserves to receive justice.
Successfulness of the campaign - The campaign was a great success - the 2003 Crime
and Jeopardy Act abolished the double jeopardy act in correlation to serious crimes, it
became effective in 2005.
Did the campaign raise awareness or reduce crime - It resulted in the conviction of Billy
Dunlop, which paved the way for other murderers to get charged e.g Gary Dobson being
responsible for the murder of Lawrence in 1993 and finally got charged in 2012.
Goals of campaigns:
Changes in policy, law, priorities of control agencies, funding, awareness and attitude.
You have to provide similarities and differences when comparing the campaigns. You must
compare 4 different campaigns and you also must compare your own campaign.
Similarity words :
- Similarly,
- Likewise
- Equally
Difference words :
- Unlike
- Whereas
- In contrast
- However
- Although
- Nonetheless
For each campaign :
- 4+ campaigns plus your own campaign
- Must give some background information about the campaigns. Eg. Change in policy,
Change in funding, who were the original campaigns and campaign topic
Approximately 3 sentences.
- SImilarities between campaigns.
- What forms of media were used when campaigning.
- Outcome of the campaign and has it been successful
1) Sarah’s Law - Campaign to change law
Background - The campaign was introduced by the mother of Sarah Payne, following the
murder of her child committed by a previously convicted paedophile.
Aim of Campaign - Sarah's Law was a campaign that aimed to enforce a new law. The new
law allows parents to ask their local police department about the backgrounds and
convictions of the adults affiliated with their children.
Media used by campaign - The campaign was spread through Newspaper, specifically the
‘News of the World’ newspaper. In July of the year 2000, the newspaper revealed the names
and photographs of 50 people who allegedly committed child sex offences. They threatened
to do this until they managed to publish every single paedophile in Britain. Additionally she
spoke at the police federation conference to promote this law.
Target Audience - Their predominant target audience was parents of children, encouraging
that parents must ensure their children are safe and that allowing sexual offenders to walk
among civilians causes unsafe environments for children.
, Successfulness of the Campaign - The child sex offender disclosure scheme has been
implemented in all 43 police precincts and it allows anyone to contact the police and asks if
anyone the child has contact with is a child predator. It was introduced in 2011.
Did the campaign raise awareness or reduce crime - Home Office claimed the campaign
was a success because it was effective in protecting over 200 children in 2012 alone.
1) Clare's Law - Campaign to change law
Background - The campaign was started by the father of Clare Wood, who was strangled
and set alight by her ex boyfriend. They had met through the internet but Clare ended the
relationship after finding out that he was cheating on her with multiple other women he had
met online.
Aim of the Campaign - The aim was to prevent women from getting into dangerous
relationships with those who were previously convicted of a violent crime or sexual assault.
He believed that his daughter wouldn't have ended up dead if she had known about her ex-
boyfriends violent past.
Media used by the campaign - The campaign was promoted on television, radio,
newspapers and magazines. It was even mentioned in the popular uk tv series, Coronation
Street.
Target Audience - The predominant target audience of this scheme is for young women to
learn the domestic violence background of their current partner or ex-partner.
Successfulness of the campaign - The domestic violence disclosure scheme was
introduced in 2014.
Did the campaign raise awareness or reduce crime - From the introduction of the law up
until 2022, there have been over 22,435 applications using their “Right to Ask”. In over 8,383
cases the police had found information that they deemed important to pass onto the inquirer.
1) Ann Ming’s Campaign (Double Jeopardy) - Campaign to change law
Background - Ann Ming is the mother of Julia Hogg, Julia Hogg was a 22 year old woman
who was murdered in 1989. The single suspect of the murder was Julia’s ex-boyfriend Billy
Dunlop who was found not guilty in court. 10 years later, when Dunlop was in prison for
assault of a different woman, he confessed to the guard that he was responsible for the
murder, however he could not get charged with murder due to the double jeopardy law,
which led to Ann Ming’s battle against the 800 year old law.
Aim of the campaign - The aim of the campaign was to change the double jeopardy law,
which meant that a person is unable to get trailed for the same crime twice.
Media used by the campaign - Ann Ming campaigned for the change in law through
Newspaper and petitions. She was featured in the ‘News of the World’ newspaper, where
her petition gained over 700k signatures.
Target Audience - The general public was the main target audience of this campaign , to
urge them that this law is unjust and her daughter deserves to receive justice.
Successfulness of the campaign - The campaign was a great success - the 2003 Crime
and Jeopardy Act abolished the double jeopardy act in correlation to serious crimes, it
became effective in 2005.
Did the campaign raise awareness or reduce crime - It resulted in the conviction of Billy
Dunlop, which paved the way for other murderers to get charged e.g Gary Dobson being
responsible for the murder of Lawrence in 1993 and finally got charged in 2012.
