DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
Chapter 02 n
n Developing Marketing Strategies and A Marketing Plan
n n n n n n
Truen/nFalsenQuestions
1. Strong nsupplier nrelationsnand nefficientnsupplynchainsnhelp nfirmsnsuchnasnWalmartnachieve
n operationalnexcellence.
True False
2. To nbuild nansustainablencompetitivenadvantage,ncompaniesnshould nfocusnonnansinglenstrategy.
True False
3. Itnisnnotnalwaysnnecessarynto ngo nthroughnallnthenstepsninnthenmarketing nplanning nprocess.
True False
4. A nmissionnstatementndescribesnthenspecificnactionsnanfirmnwillntakento nachievenitsngoals.
True False
5. iTunesnsoftwarenisnoftenncredited nwithnthensuccessnofnthenAppleniPod nMP3nplayer,nbecausenitnmadent
heniPod neasier nto nusenthanncompeting nplayersnand nwasndifficultnfor ncompetitorsnto nduplicate.nThisnisn
annexamplenofnansustainablencompetitivenadvantage.
True False
6. STPnrefersnto nsegmentation,ntesting,nand npromotion.
True False
2-1
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
7. ThencomponentsnofnanSWOTnanalysisnarenstrengths,nwea knesses, nopportunities,nand ntactics.
True False
8. Firmsnarentypicallynmorensuccessfulnwhenntheynfocusnonnopportunitiesnthatnbuild nonntheir nstrengths
n relativento nthosenofntheir ncompetition.
True False
9. Duke'snisnansurfer-
themed nrestaurantnchainninnHawaii.nMo stnofnitsncusto mersnarentourists.nInnanSWOTnanalysisnfor nDuke'
s,nthenpossibilitynthatnthenrecessio nnmightncutnbacknonntourismninnHawaiinwould nbenconsidered nanwe
akness.
True False
10. Pricenshould nbenbased nonnthenvaluenthatnthencustomer nperceives.
True False
11. Geraldo nmanagesnthenelectricalnturbinenenginendivisionnofnGeneralnElectricnCorporation.nHenmakes
n mostndecisionsnindependently,nwithoutnconsulting nheadquarters.nGeraldo nmanagesnanstrategicnb
usinessnunit.
True False
12. Thenstrategicnplanning nprocessnalwaysnproceedsnsequentiallynthroughnthenfivensteps.
True False
13. Isaacnisnlooking nfor nwaysnto noffer nnewngoodsnand nservicesnto nhisnexisting ncustomers.nHenisnpursuing
n anmarketndevelopmentnstrategy.
True False
2-2
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
14. SanDisk'snMP3nplayer nproductnlinen(callednthenSansa)nhasnanlownrelativenmarketnshare.nThenMP3
n player nmarketnisnexpected nto ndeclinenover nthennextnfewnyears.nInnthenBo stonnCo nsulting nGroup
n (BCG)nportfolio nanalysis,nthenSansa nwould nbenconsidered nandog.
True False
15. Then"implementnmarketing nmix"nstep nofnthenstrategicnmarketing nplanning nprocessnisnpartnofnthe
n controlnphase.
True False
16. Relativenmarketnsharenisnannexamplenofnanmarketing nmetric.
True False
17. Productnpenetrationnisnonenofnthenfour nmajor ngrowthnstrategies.
True False
MultiplenChoicenQuestions
18. Ifnanfirmnwantsnto ndevelop nansustainablencompetitivenadvantage,nitnshould
A. beginnannaggressivencampaignntonbuynup ncompetitors.
B. copyntheninnovativenfeaturesnofnother nfirmsnthatnarenattractivento ncustomers.
C. examinenitsnoperationsnand ncustomer nrelationsnto nidentifynsignificantnthingsncompetitorsncannot
n easilyncopy.
D. increasenitsnmarketing nbudgetnso nthatnitnoutspendsnitsncompetitors.
E. arrangento nmeetnwithncompetitorsnto ndiscussnhownto navoid ndirectncompetition.
2-3
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
19. Whichnofnthenfollowing nisnnot nonenofnthenfour noverarching nstrategiesnto ncreatenand ndeliver nvaluenand
n to ndevelop nsustainablencompetitivenadvantages?
A. locationalnexcellence
B. customer nexcellence
C. operationalnexcellence
D. productnexcellence
E. planning nexcellence
20. WhennRamona,nthenkeynotenspeaker natnanmajor nbusinessnleaders'nconference,narrived ninnthenmiddle
n ofnthennightnatnthenRitz-Carlton,nshenwasnexhausted nand nher nsuitnwa snwrinkled nfromnher n10-
hour nplanentrip.nThennightnclerknfound nsomeonento ndryncleannRamona'snsuitnand nhavenitnreadynfor nh
er nmorning npresentation.nShenhasnbeennanloyalnRitz-
Carltonncustomer never nsince.nInnthisnexample,nRitz-nCarltonndemonstrated nthenmacro nstrategynof
A. customer nexcellence.
B. operationalnexcellence.
C. productnexcellence.
D. promotionalnexcellence.
E. globalnexcellence.
21. Taking nstepsnto nencouragencustomer nloyaltynisnthenfocusnofndeveloping nthenmacro nstrategynof
excellence.
A. operational
B. locational
C. customer
D. product
E. service
2-4
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
n n n n n n n n n
Chapter 02 n
n Developing Marketing Strategies and A Marketing Plan
n n n n n n
Truen/nFalsenQuestions
1. Strong nsupplier nrelationsnand nefficientnsupplynchainsnhelp nfirmsnsuchnasnWalmartnachieve
n operationalnexcellence.
True False
2. To nbuild nansustainablencompetitivenadvantage,ncompaniesnshould nfocusnonnansinglenstrategy.
True False
3. Itnisnnotnalwaysnnecessarynto ngo nthroughnallnthenstepsninnthenmarketing nplanning nprocess.
True False
4. A nmissionnstatementndescribesnthenspecificnactionsnanfirmnwillntakento nachievenitsngoals.
True False
5. iTunesnsoftwarenisnoftenncredited nwithnthensuccessnofnthenAppleniPod nMP3nplayer,nbecausenitnmadent
heniPod neasier nto nusenthanncompeting nplayersnand nwasndifficultnfor ncompetitorsnto nduplicate.nThisnisn
annexamplenofnansustainablencompetitivenadvantage.
True False
6. STPnrefersnto nsegmentation,ntesting,nand npromotion.
True False
2-1
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
7. ThencomponentsnofnanSWOTnanalysisnarenstrengths,nwea knesses, nopportunities,nand ntactics.
True False
8. Firmsnarentypicallynmorensuccessfulnwhenntheynfocusnonnopportunitiesnthatnbuild nonntheir nstrengths
n relativento nthosenofntheir ncompetition.
True False
9. Duke'snisnansurfer-
themed nrestaurantnchainninnHawaii.nMo stnofnitsncusto mersnarentourists.nInnanSWOTnanalysisnfor nDuke'
s,nthenpossibilitynthatnthenrecessio nnmightncutnbacknonntourismninnHawaiinwould nbenconsidered nanwe
akness.
True False
10. Pricenshould nbenbased nonnthenvaluenthatnthencustomer nperceives.
True False
11. Geraldo nmanagesnthenelectricalnturbinenenginendivisionnofnGeneralnElectricnCorporation.nHenmakes
n mostndecisionsnindependently,nwithoutnconsulting nheadquarters.nGeraldo nmanagesnanstrategicnb
usinessnunit.
True False
12. Thenstrategicnplanning nprocessnalwaysnproceedsnsequentiallynthroughnthenfivensteps.
True False
13. Isaacnisnlooking nfor nwaysnto noffer nnewngoodsnand nservicesnto nhisnexisting ncustomers.nHenisnpursuing
n anmarketndevelopmentnstrategy.
True False
2-2
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
14. SanDisk'snMP3nplayer nproductnlinen(callednthenSansa)nhasnanlownrelativenmarketnshare.nThenMP3
n player nmarketnisnexpected nto ndeclinenover nthennextnfewnyears.nInnthenBo stonnCo nsulting nGroup
n (BCG)nportfolio nanalysis,nthenSansa nwould nbenconsidered nandog.
True False
15. Then"implementnmarketing nmix"nstep nofnthenstrategicnmarketing nplanning nprocessnisnpartnofnthe
n controlnphase.
True False
16. Relativenmarketnsharenisnannexamplenofnanmarketing nmetric.
True False
17. Productnpenetrationnisnonenofnthenfour nmajor ngrowthnstrategies.
True False
MultiplenChoicenQuestions
18. Ifnanfirmnwantsnto ndevelop nansustainablencompetitivenadvantage,nitnshould
A. beginnannaggressivencampaignntonbuynup ncompetitors.
B. copyntheninnovativenfeaturesnofnother nfirmsnthatnarenattractivento ncustomers.
C. examinenitsnoperationsnand ncustomer nrelationsnto nidentifynsignificantnthingsncompetitorsncannot
n easilyncopy.
D. increasenitsnmarketing nbudgetnso nthatnitnoutspendsnitsncompetitors.
E. arrangento nmeetnwithncompetitorsnto ndiscussnhownto navoid ndirectncompetition.
2-3
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
n n n n n n n n n
19. Whichnofnthenfollowing nisnnot nonenofnthenfour noverarching nstrategiesnto ncreatenand ndeliver nvaluenand
n to ndevelop nsustainablencompetitivenadvantages?
A. locationalnexcellence
B. customer nexcellence
C. operationalnexcellence
D. productnexcellence
E. planning nexcellence
20. WhennRamona,nthenkeynotenspeaker natnanmajor nbusinessnleaders'nconference,narrived ninnthenmiddle
n ofnthennightnatnthenRitz-Carlton,nshenwasnexhausted nand nher nsuitnwa snwrinkled nfromnher n10-
hour nplanentrip.nThennightnclerknfound nsomeonento ndryncleannRamona'snsuitnand nhavenitnreadynfor nh
er nmorning npresentation.nShenhasnbeennanloyalnRitz-
Carltonncustomer never nsince.nInnthisnexample,nRitz-nCarltonndemonstrated nthenmacro nstrategynof
A. customer nexcellence.
B. operationalnexcellence.
C. productnexcellence.
D. promotionalnexcellence.
E. globalnexcellence.
21. Taking nstepsnto nencouragencustomer nloyaltynisnthenfocusnofndeveloping nthenmacro nstrategynof
excellence.
A. operational
B. locational
C. customer
D. product
E. service
2-4
Copyrightn ©n 2017 n McGraw-
Hilln Education. nAllnrightsnreserved.nNon reproductionnorndistribution nwithoutn thenpriornwritten nconsentn of n McGraw-HillnEducation.
mynursytest.store
