Unit 12: Internet Marketing in Business
By Rais Mauthoor
Every Customer Counts
Introduction
To commence this report, a description of the benefits and opportunities of using
internet marketing for Tesco will be portrayed. Moreover, this assignment will explain
how internet marketing has made Tesco more efficient, effective and successful. This
document will then present the challenges of globalisation facing Tesco when using the
internet as a marketing tool. Furthermore, there will be an analysis of the marketing
opportunities and challenges faced by Tesco when using internet marketing. Finally, this
report will evaluate the effectiveness of internet marketing in meeting customer needs
for Tesco.
P4 describe the benefits and opportunities to the business of
using internet marketing within the marketing mix of a
selected business
The internet offers a desirable plethora of benefits and opportunities for businesses
such as Tesco. The advantages that can be exploited from the web are unparalleled by
any conventional means for instance, communication can be shaped to build
relationships and commodities can be promoted with minimalist effort. The opportunities
to access customers and markets are substantial with internet marketing, businesses
can gather crucial information regarding their customers from online surveys and
questionnaire which fuels their understanding and research. Businesses also have
strategies in place that personalises their websites to particular customers which offers
unique customisation, to illustrate, a company could use adjacent selling techniques
and recommendations or present previously viewed products for the convenience of the
customer. Many fashion industries such as NEXT or River Island portrays previously
viewed products to encourage multiple sales. Furthermore, Tesco benefits from the
“Clubcard” system which enhances customer relationships by rewarding loyal
customers with points. These points can be converted into vouchers which is accepted
by Tesco’s other partners.[ CITATION Tes17 \l 2057 ]
The internet offers new markets for businesses, this can be business to consumer
(B2C) or business to business (B2B) markets. An organisation such as Amazon may
need to find additional suppliers for their products and the internet allows new channels
of communication that enables businesses to have discussions and make arrangements
with one another. Amazon also interacts with customers to provide them with the
provisions they demand.
Possibly one of the least expensive forms of marketing is internet marketing and
communicating to promote on the internet has proved to be incredibly effective and
efficient. Many businesses start with a website to earn an online presence and naturally
they spread information about themselves and their products or services on their
By Rais Mauthoor
Every Customer Counts
Introduction
To commence this report, a description of the benefits and opportunities of using
internet marketing for Tesco will be portrayed. Moreover, this assignment will explain
how internet marketing has made Tesco more efficient, effective and successful. This
document will then present the challenges of globalisation facing Tesco when using the
internet as a marketing tool. Furthermore, there will be an analysis of the marketing
opportunities and challenges faced by Tesco when using internet marketing. Finally, this
report will evaluate the effectiveness of internet marketing in meeting customer needs
for Tesco.
P4 describe the benefits and opportunities to the business of
using internet marketing within the marketing mix of a
selected business
The internet offers a desirable plethora of benefits and opportunities for businesses
such as Tesco. The advantages that can be exploited from the web are unparalleled by
any conventional means for instance, communication can be shaped to build
relationships and commodities can be promoted with minimalist effort. The opportunities
to access customers and markets are substantial with internet marketing, businesses
can gather crucial information regarding their customers from online surveys and
questionnaire which fuels their understanding and research. Businesses also have
strategies in place that personalises their websites to particular customers which offers
unique customisation, to illustrate, a company could use adjacent selling techniques
and recommendations or present previously viewed products for the convenience of the
customer. Many fashion industries such as NEXT or River Island portrays previously
viewed products to encourage multiple sales. Furthermore, Tesco benefits from the
“Clubcard” system which enhances customer relationships by rewarding loyal
customers with points. These points can be converted into vouchers which is accepted
by Tesco’s other partners.[ CITATION Tes17 \l 2057 ]
The internet offers new markets for businesses, this can be business to consumer
(B2C) or business to business (B2B) markets. An organisation such as Amazon may
need to find additional suppliers for their products and the internet allows new channels
of communication that enables businesses to have discussions and make arrangements
with one another. Amazon also interacts with customers to provide them with the
provisions they demand.
Possibly one of the least expensive forms of marketing is internet marketing and
communicating to promote on the internet has proved to be incredibly effective and
efficient. Many businesses start with a website to earn an online presence and naturally
they spread information about themselves and their products or services on their
