Student Assessment Submission and Declaration
Student Assessor
Name: Name:
Submission Submitted
Issue Date: 02/09/2024 02/12/2024
Date: On:
Programme: BTEC Higher National Diploma in Business
Unit: Unit 43: Business Strategy
Plagiarism
Plagiarism is a form of cheating. Plagiarism must be avoided at all costs and students who break
the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university-level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of
materials for the material you have used in your work, including any material downloaded from
the Internet. Please consult the relevant unit lecturer or your course tutor if you need any further
advice.
Student Declaration
I certify that the evidence submitted for this assignment is my own. I have clearly referenced
any sources, and any artificial intelligence (AI) tools used in the work. I understand that false
declaration is a form of malpractice.
Student Signature: Date:
1|Page
,Contents
Introduction......................................................................................................................................4
Part A: Internal and External Analysis of Toyota Motors...............................................................5
Assignment Title..........................................................................................................................5
Introduction..................................................................................................................................5
External Analysis.........................................................................................................................5
PESTEL Analysis....................................................................................................................5
Internal Analysis..........................................................................................................................8
SWOT Analysis.......................................................................................................................8
VRIO Analysis.......................................................................................................................11
McKinsey 7S Model..............................................................................................................13
Market Sector Analysis..............................................................................................................15
Porter’s Five Forces Analysis................................................................................................15
Strategic Objectives...................................................................................................................17
Strategic Plan.............................................................................................................................18
Ansoff’s Growth Matrix........................................................................................................18
Recommendations......................................................................................................................19
Conclusion.................................................................................................................................19
Part B: Strategic Management Plan for Toyota.............................................................................20
Assignment Title........................................................................................................................20
Introduction................................................................................................................................20
Organisational Mission, Vision, and Objectives........................................................................20
Mission of Toyota..................................................................................................................20
Vision of Toyota....................................................................................................................21
2|Page
, Strategic Objectives...............................................................................................................21
Application of Strategic Models................................................................................................21
Porter’s Generic Strategies....................................................................................................21
Hybrid Strategy......................................................................................................................23
Strategy Positioning...............................................................................................................23
Strategic Management Plan.......................................................................................................24
Recommendations......................................................................................................................26
Conclusion.................................................................................................................................26
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
3|Page
, Introduction
In the organisational context, business strategy is referred to as a comprehensive plan which is
generated by a business organisation with the aim of pursuing long-term organisational goals,
enhancing utilisation of resources, and gaining competitive edge in the business market in a
productive way (Johnson et al., 2017). The case study of the organisation Toyota is selected to
conduct the study. Toyota is referred to as global automotive business organisation and
considered as the second largest manufacturer of car of the world (Khan, 2024).
The study is consisted with two significant parts. The accountability of the first part of the
assignment is to conduct a comprehensive analysis on the internal and external business
environments of Toyota. Additionally, strategic objectives, actions, and derivatives will be
prioritised by the first part which are significant to align organisational internal capabilities and
external factors. In contrast, the accountability of the second part of the study is to leverage
theories, models, and concept of business strategy so that a strategic management plan can be
developed and implemented to address organisational business goals.
The study is seeking to determine and comprehensively define diverse critical factors which are
significant for the formulation and implementation of business strategies. The findings of the
study will provide valuable insights into the way business strategies can be developed and
implemented by global organisations in achieving overall business goals and enhancing
organisational business.
4|Page
Student Assessor
Name: Name:
Submission Submitted
Issue Date: 02/09/2024 02/12/2024
Date: On:
Programme: BTEC Higher National Diploma in Business
Unit: Unit 43: Business Strategy
Plagiarism
Plagiarism is a form of cheating. Plagiarism must be avoided at all costs and students who break
the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university-level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of
materials for the material you have used in your work, including any material downloaded from
the Internet. Please consult the relevant unit lecturer or your course tutor if you need any further
advice.
Student Declaration
I certify that the evidence submitted for this assignment is my own. I have clearly referenced
any sources, and any artificial intelligence (AI) tools used in the work. I understand that false
declaration is a form of malpractice.
Student Signature: Date:
1|Page
,Contents
Introduction......................................................................................................................................4
Part A: Internal and External Analysis of Toyota Motors...............................................................5
Assignment Title..........................................................................................................................5
Introduction..................................................................................................................................5
External Analysis.........................................................................................................................5
PESTEL Analysis....................................................................................................................5
Internal Analysis..........................................................................................................................8
SWOT Analysis.......................................................................................................................8
VRIO Analysis.......................................................................................................................11
McKinsey 7S Model..............................................................................................................13
Market Sector Analysis..............................................................................................................15
Porter’s Five Forces Analysis................................................................................................15
Strategic Objectives...................................................................................................................17
Strategic Plan.............................................................................................................................18
Ansoff’s Growth Matrix........................................................................................................18
Recommendations......................................................................................................................19
Conclusion.................................................................................................................................19
Part B: Strategic Management Plan for Toyota.............................................................................20
Assignment Title........................................................................................................................20
Introduction................................................................................................................................20
Organisational Mission, Vision, and Objectives........................................................................20
Mission of Toyota..................................................................................................................20
Vision of Toyota....................................................................................................................21
2|Page
, Strategic Objectives...............................................................................................................21
Application of Strategic Models................................................................................................21
Porter’s Generic Strategies....................................................................................................21
Hybrid Strategy......................................................................................................................23
Strategy Positioning...............................................................................................................23
Strategic Management Plan.......................................................................................................24
Recommendations......................................................................................................................26
Conclusion.................................................................................................................................26
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
3|Page
, Introduction
In the organisational context, business strategy is referred to as a comprehensive plan which is
generated by a business organisation with the aim of pursuing long-term organisational goals,
enhancing utilisation of resources, and gaining competitive edge in the business market in a
productive way (Johnson et al., 2017). The case study of the organisation Toyota is selected to
conduct the study. Toyota is referred to as global automotive business organisation and
considered as the second largest manufacturer of car of the world (Khan, 2024).
The study is consisted with two significant parts. The accountability of the first part of the
assignment is to conduct a comprehensive analysis on the internal and external business
environments of Toyota. Additionally, strategic objectives, actions, and derivatives will be
prioritised by the first part which are significant to align organisational internal capabilities and
external factors. In contrast, the accountability of the second part of the study is to leverage
theories, models, and concept of business strategy so that a strategic management plan can be
developed and implemented to address organisational business goals.
The study is seeking to determine and comprehensively define diverse critical factors which are
significant for the formulation and implementation of business strategies. The findings of the
study will provide valuable insights into the way business strategies can be developed and
implemented by global organisations in achieving overall business goals and enhancing
organisational business.
4|Page
