module 2 (lvmh) questions well answered to pass

module 2 (lvmh) questions well
answered to pass

luxury - correct answer ✔✔is a cultural expression beyond immediate needs



-authenticity

-transparency

-sustainability

-inclusivity



3 types of value created - correct answer ✔✔functional

experiential

social or symbolic interaction



From creating value to expressing value - Key principles for Luxury - correct answer ✔✔Consumers have
a range of consumption motivations

Consumers tend to express their values through the brands they select

Brands can become powerful personal branding tools as they project clear and strong values

Brands can deliver higher perceived value to their customers by expressing their own values



Emotional value... - correct answer ✔✔is about the ability of brands to create effective responses all the
way to strong emotions of joy and pride and to identify and nurture these emotions.



What is one of the most important dimensions of Luxury for Serge Carreira? - correct answer ✔✔time



To remain relevant, what values must brands respect? - correct answer ✔✔Sustainability

Inclusivity

Quality