Anushka Dsilva – 40121289
Unit 1: P6 & M3
P6 – PESTLE for two contrasting business
M3 – Analysation of the PESTLE impacts over the chosen businesses
A PESTLE evaluation is an agenda or a method used by marketers to examine and supervise
the external marketing environment aka the macro-environment factors. These aspects will
have major impacts on the particular business. The consequences are then used detect risks
and drawbacks which is operated in SWOT
analysis.
PESTLE stands for:
P – Political
E – Economic
S – Social
T – Technology
E – Environment
PESTLE & it’s analysis for Boohoo
PESTLEIanalysisIgivesIincredibleIinsightIregardingIworkingIdifficultiesIBoohoo.ComIPlcI
willIlookIinIaIcommonIfullscaleIconditionIotherIthanIfocusedIpowers.IForIinstance,IanIIndu
stryImightIbeIexceptionallyIgainfulIwithIaIsolidIdevelopmentIdirectionIhoweverIitIwon'tIbe
IanyIuseIforIBoohoo.ComIPlcIinItheIeventIthatIitIisIarrangedIinIaItemperamentalIworldIofI
politics.I
Political Factors Boohoo (UK business)
These will be all about how and as to what extent the government will intrude in the
economy. This means Boohoo will have to obey the UK government policies, it’s political
stability/instability in foreign markets, extraterritorial trade policies, tax policies, labour laws,
environmental laws, trade limitations and so on.
It is well defined from the listing above that political influences usually have impacts over the
business i.e. Boohoo and how they do their business i.e. Boohoo’s business activities.
Boohoo is expected to know how to react to the existing and estimated future legislations,
and further on regulate their marketing policies accordingly.
How it affects Boohoo
Unit 1: P6 & M3
P6 – PESTLE for two contrasting business
M3 – Analysation of the PESTLE impacts over the chosen businesses
A PESTLE evaluation is an agenda or a method used by marketers to examine and supervise
the external marketing environment aka the macro-environment factors. These aspects will
have major impacts on the particular business. The consequences are then used detect risks
and drawbacks which is operated in SWOT
analysis.
PESTLE stands for:
P – Political
E – Economic
S – Social
T – Technology
E – Environment
PESTLE & it’s analysis for Boohoo
PESTLEIanalysisIgivesIincredibleIinsightIregardingIworkingIdifficultiesIBoohoo.ComIPlcI
willIlookIinIaIcommonIfullscaleIconditionIotherIthanIfocusedIpowers.IForIinstance,IanIIndu
stryImightIbeIexceptionallyIgainfulIwithIaIsolidIdevelopmentIdirectionIhoweverIitIwon'tIbe
IanyIuseIforIBoohoo.ComIPlcIinItheIeventIthatIitIisIarrangedIinIaItemperamentalIworldIofI
politics.I
Political Factors Boohoo (UK business)
These will be all about how and as to what extent the government will intrude in the
economy. This means Boohoo will have to obey the UK government policies, it’s political
stability/instability in foreign markets, extraterritorial trade policies, tax policies, labour laws,
environmental laws, trade limitations and so on.
It is well defined from the listing above that political influences usually have impacts over the
business i.e. Boohoo and how they do their business i.e. Boohoo’s business activities.
Boohoo is expected to know how to react to the existing and estimated future legislations,
and further on regulate their marketing policies accordingly.
How it affects Boohoo
