opinions shared throughout the text since blogs usually facilitate long winded rants from
writers given the fact that blog pages are anonymous. We can infer that throughout the
entirety of text A, the writer fulfils this convention through expressing a disparaging
representation of 'food trends' which we can infer from the superlative pre-modifying
adjectives 'most annoying' which modify the subject noun phrase 'food trends'. This
represents 'food trends' as the subject of the text, however the fact that these adjectives are
pre-modifying may indeed taint the reader's perception of such food trends which highlights
how the most important representation that the reader is trying to get across is to represent
such food trends in a negative light. In analysing the semantic patterns of the text, there is a
clear pattern of representing food trends in a negative light given the frequent recurrence of
attributive adjectives such as 'posh', 'overpriced' and 'irritating' which all connote negative
representations of such food trends. For example, within the coordinating clause 'and
everything is either...overpriced', we can infer that the writer is drawing on the reader's
schematic knowledge that the pre-modifying attributive adjective 'mason' is a negative given
the antithesis between the premodifying adjectives 'posh' and 'junk' which represent food
trends as deceptive since they are include the same food, just presented in a different way.
Therefore the writer effectively highlights their negative personal opinion of food trends
which effectively fulfils generic conventions of a blog.
In addition, the language used by 'We Are London' transcends the usual language used by a
blog since the use of the coordinating conjunction to start the complex sentence 'and
everything...' since this denotes language common of that from spoken modes which is less
formal which is expected in a blog given how blogs are often unedited, and just focused on
expressing opinions to readers. This represents the writer as more focused on opinions that
impress readers with lexical style which could have an effective reader response since often
those who read a blog wish to find out more about opinions rather than grammar. The text
also fulfils the generic expectations of a blog given the interrogative functions at the end of
the textual structure such as 'what do you think? which...' which encourages reader
participation after they have read the entire text which means casual readers who may have
misinterpreted messages would not interact which is effective given the online dissemination
of this blog. Therefore the blog effectively transcends generic expectations which represents
'We Are London' as authoritative and has an impressed audience response who are more
likely to believe that their opinions may be correct which is effective given that we can infer
that the purpose of text A is both informative, given the pattern of complex declarative
sentences such as 'cutting down..meals' and 'we've got..brownie' and persuasive given the
use of rhetorical devices such as interrogatives such as 'what is agnolotti?' and 'is the
chicken...wrap?'. Therefore the credible representation of the author's of the blog will have a
more effective reader response.
In analysing the semantic patterns of the text, it becomes apparent that there is a thematic
emphasis placed on juxtaposition between simple food and overly complex food since the
concrete nouns 'bread', 'sausages' and 'icecream' are hyponyms of food in which everyone
is aware of and are arguably the most basic of all foods. This triad of concrete nouns forms
the subject element of the simple declarative 'bread....artisan' which represents how the
author believes the simplest of foods are the best and most important. This could therefore
represent the writer as being working-class given how they appreciate the simplest of foods.
This representation of the writer can be seen as a pattern throughout the text, where the
writer draws on the pragmatic knowledge of readers to use satirical humour to represent new
food inventions as ridiculous. For example, within the interrogative 'radish and
thistle..anyone?', the writer seems to be mocking the new trend of artisan food which can be
inferred through the noun phrase 'radish and thistle nectarini' which is a direct contrast to the
triad of concrete nouns earlier on since this language seems almost jargonistic which could
represent new food trends as creating division if people don't understand what these terms