Marketing:
Drusilla's - company
- small animal zoo
- West Sussex
- They provide food and drink and gifts
What is the market?
- Tourist attractions
- Mass and niche market
- Mass market = whole market
- Niche market = part of the mass market with unique characteristics
Competitors
- Legoland
- Wear them out
- Chessington
- Beach day
- Go Ape
What is marketing?
- Marketing aims to spread the word to potential customers and turn them into paying customers. It covers
the 4 P’s.
o Price
o Place (how can buy ‘thing’ - NOT LOCATION)
o Product
o Promotion
Be able to link each P to Drusillas
Druscilla’s 4 Ps:
- Range of prices
- Buy tickets online or in person
, - Selling an experience, food and souvenirs (*character themed day)
- Leaflet, Facebook,
4 Purposes of marketing:
- Anticipating
- Recognising
- Stimulating
- Satisfying
4 types of demand:
Anticipating demand – when will customers want your product? Ice-cream vs Christmas lights
Recognising demand – what is fashionable
Stimulating demand – encouraging customers to buy more
Satisfying demand – ensure demand can be met – getting the product to customers
*Link each to Drusilla's
Needs and wants:
Needs = necessity, wants = luxury
Aims vs objectives = are the same thing in Btec
- To increase sales online by 5% in the next year
- To make a profit from XXX product
5 categories of aims and objectives:
- Develop new products
- Improving profitability by reducing costs
- Increasing market share
- Diversification
- Increased brand awareness and Ioyalty
Objectives must be smart:
Drusilla's - company
- small animal zoo
- West Sussex
- They provide food and drink and gifts
What is the market?
- Tourist attractions
- Mass and niche market
- Mass market = whole market
- Niche market = part of the mass market with unique characteristics
Competitors
- Legoland
- Wear them out
- Chessington
- Beach day
- Go Ape
What is marketing?
- Marketing aims to spread the word to potential customers and turn them into paying customers. It covers
the 4 P’s.
o Price
o Place (how can buy ‘thing’ - NOT LOCATION)
o Product
o Promotion
Be able to link each P to Drusillas
Druscilla’s 4 Ps:
- Range of prices
- Buy tickets online or in person
, - Selling an experience, food and souvenirs (*character themed day)
- Leaflet, Facebook,
4 Purposes of marketing:
- Anticipating
- Recognising
- Stimulating
- Satisfying
4 types of demand:
Anticipating demand – when will customers want your product? Ice-cream vs Christmas lights
Recognising demand – what is fashionable
Stimulating demand – encouraging customers to buy more
Satisfying demand – ensure demand can be met – getting the product to customers
*Link each to Drusilla's
Needs and wants:
Needs = necessity, wants = luxury
Aims vs objectives = are the same thing in Btec
- To increase sales online by 5% in the next year
- To make a profit from XXX product
5 categories of aims and objectives:
- Develop new products
- Improving profitability by reducing costs
- Increasing market share
- Diversification
- Increased brand awareness and Ioyalty
Objectives must be smart:
